The Sports Engineering Research Group (SERG) is the world's largest academic group in sports engineering and an internationally renowned centre of excellence for research and knowledge transfer. The group's work is based on four research themes: applied computing, biomechanics, design engineering and active travel. In each area, researchers develop fundamental knowledge and deliver applied solutions to enhance athletic performance, reduce injury and promote physical activity.

The core of SERG staff is co-located at Sheffield Hallam University’s Advanced Wellbeing Research Centre (AWRC). As part of the Sheffield Olympic Legacy Park, the AWRC is a world-leading £15 million research centre dedicated to transforming lives through innovations that help people move. Funded by the Department of Health and Social Care, Sheffield Hallam University and with support by the European Regional Development Fund, the AWRC brings communities, businesses, clinical services and the public sector together with a range of academic expertise, including Sports Engineering, to prevent and treat chronic disease and tackle inequalities in society. It does this through world-leading research and innovation into physical activity.