The event, held at Kommune in Sheffield, showcased the brand’s AW23 collection on the runway alongside immersive fashion workshops and seminars. 

Students profiled key styles and trends from the collection for a forward-facing fashion future, underpinned by the brands original profile and appeal. 

All proceeds from the event were dedicated to SAYiT, supporting the wellbeing of LGBTQ+ young people in Sheffield.

Abbie Powell, a Fashion Management and Communication (FCM) student at Sheffield Hallam said: “Contributing to the success of the French Connection project was not just creatively fulfilling; it also provided invaluable industry insight that has helped to define my chosen career path in Graphic Design and Fashion Branding. Working closely with a prestigious brand as an undergraduate was a transformative experience and has instilled in me the confidence to pursue ambitious goals in the future.”

Guests at the event included industry experts, fashion enthusiasts and key influencers. 

Phoebe Howe, also an FCM student at Hallam, said: “I feel super proud of our collective outcome, on the organisation of our exciting, unique fashion show event, which successfully showcased French Connection garments to a younger demographic. I relished the opportunity to fundraise within the marketing sub-group and was delighted with the total raised for Sheffield based charity SAYiT from our raffle that I helped organise.”

Guests at the event included industry experts, fashion enthusiasts and key influencers. 

In their feedback to students, French Connection said: “We were absolutely blown away with the effort and level of detail that had been thought out for the evening.

“It has been a pleasure to support this project. It’s been a great collaboration, and we appreciate the students’ hard work.”