Everything you need to know...
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What is the fee?
Home: £11,590 for the course
International/EU: £19,705 for the course -
How long will I study?
1 Year
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Where will I study?
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When do I start?
September 2025
January 2026
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
Course summary
- Build the knowledge and attributes you’ll need for a professional career in sport.
- Work with world-class sports organisations on an industry-based project in an optional 12 week placement.
- Benefit from the experience of tutors with substantial industry, research and consultancy experience.
- Gain the contacts, skills and credentials you’ll need to make an impact.
This course focuses on the core aspects of sports business. Through practice-based learning you’ll build up your existing experience with the knowledge and contacts you need. You’ll leave with a degree that’s recognised by the world’s leading professional marketing body and respected across the industry.
Accredited by
This course has been awarded Recognised Degree Status by The Chartered Institute of Marketing (CIM) Students are able to take advantage of CIM membership and its benefits and complete modules on any or some of the CIM modules if they wish (please contact CIM for current studying membership and assessment fees).
How you learn
On this course you’ll improve your employability skills and develop specialist knowledge of the global sports industry. You’ll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements, while attaining a sound theoretical grounding under the guidance of our experts. You’ll also have access to an employability adviser who can help with writing applications, preparing for interviews and developing your CV – as well as offering tailored career guidance.
You learn through
- lectures
- seminars
- workshops
- research projects for major clients
- optional industry placements
- independent learning
Course leaders and tutors
Dr Ricardo De Sousa
Senior Lecturer in Sport Business ManagementStaff profile for Dr Amayomi Otebolahu, Senior Lecturer at Sheffield Hallam University
Applied learning
Work placement
You’ll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organisation, as well as a member of academic staff. We’ll use our network of local, regional, national and international employers to help secure you a challenging and fulfilling experience.
Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC and Sheffield Wednesday FC.
Live projects
As part of your studies, you’ll undertake an industry-based research project – working with sport organisations to solve problems or explore potential market opportunities.
Networking opportunities
The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you’ll gain access to once you join the course.
Student success story
Former MSc Sports Business Management student and current Hallam academic Luke Williams worked as part of the press team at the Paris Olympic Games, helping to bring the big moments to a global audience.
“Hallam students get opportunities to work at some of the biggest sporting events all over the world. Previous students have worked at the London Olympics 2012, Sochi Winter Olympics 2014, Rugby World Cup England 2015, Gold Coast 2018, the Champions League Final, Commonwealth Games 2022 and lots more."
Future careers
This course prepares you for a career in
- regional, national and international sporting bodies
- local authority and voluntary sector sport
- sporting clubs
- sport leagues
- major venues and facilities
- event management organisations
- sports consultancies
- player-agent organisations
- sport- related government agencies
- sponsorship procurement
Previous graduates of this course have gone on to work as
- business development professional at Arsenal FC
- coaching projects consultant in the Premier League
- CRM and insight manager at Leaders in Sport
- research and insight analyst in Formula 1
- world para snow sports manager at the International Paralympic Committee
Where will I study?
You study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
Collegiate campus
Collegiate Campus can be found just off Ecclesall Road, a bustling student district.
Collegiate Campus map | Campus facilities
Collegiate library
Collegiate Library can be found just off Ecclesall Road. It's open 24 hours a day, every day.
Learn moreLearn more about your department
Find out about sports and physical activity at Sheffield Hallam University.
Entry requirements
All students
Normally a first degree 2:2 or above in a sport-related or business and management-related subject
OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.
We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.
If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules studied may differ depending on when you start your course.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
Modules studied may differ depending on when you start your course.
Final year
Compulsory modules
Economics And Finance For Sport Managers
International Strategy And Marketing For Sport
Leadership And Organisational Development
Sport Research And Consultancy
Work-Based Learning Project In Sport
Fees and funding
Home students
Our tuition fee for UK students starting full-time study in 2025/26 is £11,590 for the course. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £19,705 for the course. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.
Postgraduate student loans
Up to £12,471 is available in 2024/25 for home students on most masters courses.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sport and Physical Activity (PDF, 144.2KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Postgraduate course rankings
Our MSc Sports Business Management course is rated 5th in the UK, 13th in Europe and 35th globally (Sports Business Postgraduate Course Rankings 2021).
