Everything you need to know...
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What is the fee?
Home: See fees section below
International/EU: £17,155 per year (£1,200 for placement year) -
How long will I study?
3 / 4 Years
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Where will I study?
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What are the entry requirements?
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What is the UCAS code?
B004
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When do I start?
September 2025
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Placement year available?
Yes
Course summary
- Gain in-depth knowledge of journalism, PR and media.
- Research, plan, implement and manage successful journalism, PR and media campaigns.
- Use cutting-edge facilities for content creation and editing.
- Engage with current debates about the relationship between journalism, PR, media and wider society.
- Study flexibly — tailoring your learning to your career plans, while gaining a solid understanding of all three subjects.
On this course, you’ll examine key theories and issues relating to journalism, PR and media. You’ll learn with industry experts, and gain wide-ranging knowledge along with useful practical skills. You’ll graduate ready for a range of exciting positions within a dynamic sector. See articles written by our current students.
Come to an open day
Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.
Top 10 in the UK
This course is ranked 10th in its subject area in the Guardian University Guide 2024.
How you learn
At Sheffield Hallam, all our courses are designed to engage you with the world and challenge you to think in new ways. You’ll get to collaborate with others, and you’ll be taught in a supportive environment where you can thrive.
Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors.
Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online.
You learn through
- essays
- practical work
- case studies
- reports
- group work
- concept maps
- research projects
- oral presentations
- portfolios
Applied learning
Work placements
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career.
Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector.
Networking opportunities
Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR.
Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.
You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.
We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association.
Field trips
We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts.
You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally.
There is an opportunity to study abroad with the possibility of funding through the Turing Scheme.
View our students' work
View our gallery of student work and learn more about the exciting projects they've been working on this year.
Future careers
This course prepares you for a career in
- journalism
- music and entertainment management
- in-house and agency public relations
- media relations
- digital PR
- event management
- corporate communications
- lobbying and political communications
- radio
- film and TV production
- blogging
- social media
- content creation
Previous journalism and PR graduates have gone on to work in
- BBC World Service
- BBC local radio
- Sky
- TalkSport
- environmental lobbying positions
- social media campaigning
- Oxford University
- Diva Creative
- Edelman
- Nelson Bostock
- Liverpool FC TV
- TUI travel - head office PR team
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreLearn more about your department
Media, Arts and Communications Facilities Tour
Take a look around the media, arts and communication facilities at Sheffield Hallam University with lecturer Saskia Wilson.
Equipment and facilities
On this course you work with
- PR Hub — our custom designed flexible teaching and learning space
- TV studio — to produce content packages and learn about news and programme production
- Radio studios — learning essential journalism and PR skills for audio broadcast
- Film screening facilities — the chance to see your work showcased in our state of the art facilities
- Creative Media Centre skilled support team
Media Gallery
Entry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant* subject. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma.
- Merit overall from a T level Qualification
- A combination of qualifications, which must include 64 points from two A levels and may include AS Levels, EPQ and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.
* Relevant subjects are: media studies, communication studies, film studies, English, creative writing, a foreign language, sociology, politics, history, psychology, accountancy, finance, business, economics, hospitality, events management, dance, performing arts, drama, theatre studies, geography, art and design, graphic design, IT/computing, music, sciences, sport, world development.
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
GCSE
- English Language at grade C or 4
- Maths at grade C or 4
Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Broadcast Journalism
Campaign Management
News Writing
Pr Essentials
Year 2
Compulsory modules
Content Creation
Crisis And Reputation Management
Media Law, Regulation And Government
Research And Investigation Skills
Elective modules
Study Abroad - Creative Industries
Year 3
Optional modules
Placement Year
Final year
Compulsory modules
Entrepreneurship And Freelancing
Journalism, Pr With Media Research Project
Long Form Journalism
Workplace Practice And Ethics
Fees and funding
Home students
Our tuition fees for UK students starting full-time undergraduate study in 2025/26 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Media, PR and journalism courses (PDF, 331.5KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
