Everything you need to know...
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What is the fee?
Home: £10,310 for the course
International/EU: £17,205 for the course -
How long will I study?
15 Months
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Where will I study?
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When do I start?
January 2025
Work Placement Route
For international students wishing to undertake a placement as part of this course, you must apply to the International Marketing (work experience route). Transferring to the work experience route later will not be possible due to visa restrictions.
Course summary
- Develop an understanding of the international marketing management process and how it is applied in industry
- Identify and develop professional marketing skills in preparation for future application and employment
- Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.
The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
How you learn
Your lecturer's view
The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.
You learn through:
- traditional lectures
- seminars
This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.
Course leaders and tutors
Jaffer (Jay) Idris
Senior LecturerJaffer Idris (Jay) is a lecturer working in Events Management within the Sheffield Business School at Sheffield Hallam University. Jay maintains a strong academic pr … Read more
Applied learning
Work placements
An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.
Live projects
Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.
The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
Future careers
This course prepares you for a career as
- an international marketing manager
- business development manager
- shipping executive in countries such as China, India, Greece, Netherlands and UK
Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
- Robert Bosch SA
- Servisair
- Swisscom AG
- Inlecom Systems Ltd
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreMedia Gallery
Entry requirements
All students
Normally you need one of the following
• an honours degree
• equivalent professional qualifications
In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows
• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.
If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
Year 1
Compulsory modules
Digital Marketing
Entrepreneurial Marketing And Innovation
Global Brand Management
International Consultancy Project 1
International Consumer Behaviour
Marketing Decision Making
Relationship Marketing
Research Methods
Understanding Markets
Final year
Compulsory modules
Dissertation
Fees and funding
Home students
Our tuition fee for UK students starting full-time study in 2024/25 is £10,310 for the course.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2024/25 is £17,205 for the course.
Postgraduate student loans
Up to £12,471 is available in 2024/25 for home students on most masters courses.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Marketing courses (PDF, 290.3KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Student success story
‘I love the way we learn and then discuss our thoughts. It generates many ideas and views from the class which will be applicable to my future career.’
Panisa Jarukornvasin, MSc International Marketing, 2018 graduate
