Everything you need to know...
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What is the fee?
Home: £12,120 for the course
International/EU: £19,225 for the course -
How long will I study?
2 Years
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Where will I study?
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When do I start?
September 2025
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Placement year available?
Yes
Course summary
Build professional marketing skills for future employment in global settings.
Gain useful skills and industry contacts through work experience.
Evaluate international marketing scenarios and develop strategic marketing plans.
Demonstrate the ability to understand market changes in a fast-moving industry.
Develop analytical skills and critical research capabilities.
The MSc International Marketing is for students who want to develop a career in businesses that operate globally. You’ll gain the marketing knowledge and skills to be an effective and responsible manager in dynamic marketing environments, equipping you to meet the varying needs of businesses while growing your network of international contacts.
This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
How you learn
The course develops the specialist knowledge, understanding and skills associated with the professional and managerial functions of international marketing.
You’ll gain a thorough understanding of marketing theories and how to apply them to a real-world context. These include international marketing strategy, contemporary communication planning and consumer behaviour in dynamic environments – with an emphasis on digital marketing theory and application.
You’ll work with peers on a marketing simulation exercise and develop your professional skills with a team of tutors who have a wealth of professional marketing and academic experience. You’ll put this into practice through a work placement that expands your skills further and provides valuable experience.
Industry specialists have helped to design your course – helping you graduate with the skills employers seek. Our teaching strategies are grounded in contemporary academic research, with a strong emphasis on the practical challenges faced by global organisations.
You learn through:
- lectures
- interactive seminars
- dedicated tutor support
- guest lectures
- digitally enabled learning and simulations
- group and individual presentations
- a live consultancy project
- small group and individual dissertation supervision meetings
- a work placement
Key themes
In international marketing, organisations navigate different environmental challenges in diverse ways. The curriculum themes and learning materials therefore represent a range of scenarios and perspectives. The teaching focuses on the current real-world global issues that impact on marketing decision making.
You’ll explore international consumer behaviour and approaches to international strategic marketing evaluation, planning and decision making – as well as and contemporary marketing communication planning.
You’ll study the changing nature of international markets and how this impacts on marketing planning and decision making. We’ll prepare you for the diversity and complexity which accompanies a globally integrated and internationally focused marketing environment.
You’ll gain essential skills in marketing management, environmental analysis and leadership – learning how to present information and critically evaluate issues as you collaborate and problem-solve in teams.
Course leaders and tutors
Jaffer (Jay) Idris
Senior LecturerJaffer Idris (Jay) is a lecturer working in Events Management within the Sheffield Business School at Sheffield Hallam University. Jay maintains a strong academic pr … Read more
Applied learning
We think the best way to learn something is to do it in the real world. This guides everything we do at Sheffield Business School. You’ll develop your employability skills and learn how to be successful as an international business and marketing manager.
Work Experience
You’ll have the opportunity to go on a work placement for up to 12 months, where you’ll apply academic theory and your skills in a real-world setting. This hands-on experience will enhance your professional development and help you to make informed career choices after graduation. We’ll support you to source a placement that is relevant to your course. Throughout your placement, you’ll be supported to reflect on your experience and contribution to the organisation you work for. You'll also share your progress and achievements with your Placement Academic Supervisor as part of your final assessment.
Live projects
You’ll develop practical managerial skills by interacting with a company. Communicating with a company enhances your business awareness – a particular benefit to international students in terms of business engagement – and develops group work skills.
You’ll also self-reflect and develop skills that underpin your future professional development. Business skills – e.g. interpersonal, intercultural capabilities, team working and presentation – will complement academic skills such as data acquisition, analysis, academic writing and research.
You can also develop areas to focus on in your dissertation, consultancy or an applied project, which you can link to your career aspirations.
Field trips
You may be able to attend field trips to firms in the UK – from local small and medium sized enterprises to multinational firms – giving you a sense of the types of workplaces you could be located in.
Networking opportunities
Key modules make use of guest lecturers to give practical focus, sharing effective insights into the issues facing real-world companies. Previous students may deliver some of these, giving you a sense of their journey towards the workplace.
You can take part in careers days, consultancy projects and guest lectures, with the possibility of networking with former students from the course.
You can access to postgraduate career development initiatives, from leadership programmes and management skills workshops to CV writing and career management activities.
Competitions
You may be able to take part in competitions, with prizes available for performing strongly on the course, or being nominated as an inspirational student.
Future careers
This course prepares you for a career in a wide variety of marketing-related roles including (for example):
- market development
- market research
- marketing communications and advertising
- purchasing and, merchandising
- marketing consultancy
- digital marketing, brand, product and project management
Previous graduates of this course have worked for a wide variety of firms in the UK and internationally, including:
- Dunelm, UK
- Santandear, UK
- Robert Bosch, SA
- Servisair, Swisscom AG
- Intlecom Systems Ltd
- Lumosa, UK
- FrieslandCampina, Vietnam
- NJ Group, India
- ViewSonic, UK
- Harouge Oil Operation, Libya
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
You’ll engage in learning across our extended campus, which includes flexible physical and digital spaces to support applied learning, working, teaching and collaborating. On campus the Business School will be your home space, with areas to meet peers, engage in course activities and meet staff and employers.
You’ll have a variety of physical small and large group teaching settings. We’ll use digital learning alongside on-campus learning, including:
- IT labs for digital marketing
- a Virtual Learning Environment
- media
- synchronous online teaching
- systems for collaboration
Media Gallery
Entry requirements
All students
Normally you need one of the following
• an honours degree
• equivalent professional qualifications
In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows
• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.
If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Consumer Behaviour In Dynamic Environments
Contemporary Marketing Communications
International Marketing Strategy
Leadership And Decision Making For Sustainable Marketing
Postgraduate Work Experience Applied Professional Diploma
Final year
Elective modules
Consultancy
Dissertation
Work Experience Project
Fees and funding
Home students
Our tuition fee for UK students starting full-time study in 2025/26 is £12,120 for the course. The tuition fee displayed above is for the full course. For this work experience route, your fees will be payable over two years, divided into two annual payments based on credits studied. The fee includes dedicated employability support to help you prepare for and secure work experience. It does not guarantee you a placement and if a placement is not secured the work experience fee will still be charged. If a placement is not secured you will transfer to the standard version of the course to complete your remaining credits, where the balance of your course fees will be due in year one in line with completing the course.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for UK students starting full-time study in 2025/26 is £19,225 for the course. The tuition fee displayed above is for the full course. For this work experience route, your fees will be payable over two years, divided into two annual payments based on credits studied. The fee includes dedicated employability support to help you prepare for and secure work experience. It does not guarantee you a placement and if a placement is not secured the work experience fee will still be charged. If a placement is not secured you will transfer to the standard version of the course to complete your remaining credits, where the balance of your course fees will be due in year one in line with completing the course.
Postgraduate student loans
Up to £12,471 is available in 2024/25 for home students on most masters courses.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sheffield Business School (PDF, 142KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
