This module introduces you to university life and the behaviours and knowledge you’ll need to succeed internationally. In practical teaching sessions you’ll learn more about yourself, examine contemporary sources and debate current international perspectives. 

You’ll study topics such as: 

• Introduction to university study 

• Career goal setting and professional behaviours 

• International business 

• Tourism 

• Sustainability and sustainable development 

• Corporate social responsibility 

• Business ethics 

• Living and working with others 

• Equality, diversity and inclusion 

• Values 

This module develops your understanding of how to influence decision making and the people that make them. Practice-led teaching sessions will be enriched by research and innovation through consideration of real-world organisational challenges.     

You’ll study topics such as: 

• Stakeholder mapping 

• Regional and global relationship management 

• Inspiring and motivating others 

• Communication strategies 

• Introduction to marketing 

• Influencing and negotiation skills 

• Decision-making theory and practice 

• Business intelligence and analytics 

• Equality, diversity and inclusion 

This module prepares you for further success on the next level of your course, developing skills and knowledge to support your future career. Practical teaching sessions will enable you to reflect on your year so far, and your future personal strategies. 

You’ll study topics such as: 

• Future sector trends  

• People resource planning 

• Global labour markets 

• Personal and organisational change 

• Resilience 

• Research and data analysis 

• Digital literacy 

• Life-wide and long-term career planning 

• Professional accreditation and credibility 

• Your learning practice  

This module encourages and supports you in developing a viable business solution – applying technical, managerial and creative skills and knowledge. Your learning will be interactive, working alongside others as you plan and develop your business ideas. 

You’ll study topics such as: 

• Generating creative, innovative and responsible business solutions 

• Digital innovation 

• Basic project management techniques 

• Business environment analysis and economics 

• Business ethics and sustainability  

• Data and financial management 

• Sector/organisational types 

• Business and events planning 

This module introduces contemporary issues in business management, developing your awareness and understanding of factors affecting people and organisations in an ever-changing world. Teaching sessions will examine contemporary sources and debate current issues. 

You’ll study topics such as: 

• Ethics and sustainability in business management 

• Geopolitics and globalisation 

• Changing business cultures and the role of stakeholders 

• Smart technology and big data 

• Business management research and approaches 

• Shifting communication channels 

• Economic controversies 

This module introduces different types of businesses and organisations, focusing on operations, supply chain and marketing – developing academic literacy, business skills and future aspirations. You’ll work independently, within groups and in a real-world applied project, developing and applying academic and professional behaviours.   

You’ll study topics such as:  

• Organisational types, scale and span 

• Responsible and sustainable practice 

• Business functions 

• Marketing 

• Supply chain 

• Operations management 

• Excel  

• Academic skills and advising 

• Employability and entrepreneurial advice  

• Applied reflective practice 

This module develops your understanding of marketing as a discipline and the role of digital marketing within. You’ll learn through research-informed teaching, group activities, internal and external experts, and independent research. 

You’ll study topics such as:   

• What’s marketing? (Impact on society, stakeholders and marketers’ practice)   
• What’s digital marketing and the interaction between online and off-line channels  
• Application of theories in real business contexts  
• Digital marketing platforms and channels in the context of marketing and business strategies

This module provides you with the knowledge and insight to lead, develop and engage with a diverse workforce, operating across varied business contexts. You’ll also take part in a simulated international collaboration. 

You’ll study topics such as: 

• Organisational behaviour and development 

• Ethical/legal/business case for equality, diversity and inclusion 

• Role of HR and line managers in developing people  

• Inclusive working environments 

• Employee engagement 

• Responsible, inclusive and ethical leadership 

• Intercultural management 

• Working and studying in other cultures  

This module explores the tools and creative approaches for planning, implementing and measuring the performance of digital marketing activities. You’ll learn through research-informed teaching, independent research and from external speakers. 

You’ll study topics such as:   

• Data analytics   

• Digital marketing channels and platforms  

• Reaching, engaging, interacting with and converting audiences 

• Digital tools and practices to optimise paid organic and earned content 

• Content creation  

• Digital marketing  

• Key performance indicators for performance measurement 

This module develops theoretical understanding of performance management in marketing and equips you with practical tools and techniques. You’ll work independently and in groups, actively interpreting and analysing both financial and non-financial performance marketing management information.  

You’ll study topics such as: 

• Financial and non-financial performance management data 
• Internal and external reporting 
• Planning and control systems 
• Accounting and control tools 
• Risk management 
• Sources and availability of finance 
• Market and environmental analytics 
• Marketing metrics  
• Market forces and fair trade in a global context 

This module gives you the opportunity to enhance your employability attributes within a professional context through an enhanced applied project. You’ll gain work experience on a real-life client brief, developing key skills for successful graduate-level employment. 

You’ll apply learning and skills such as:   

• Project planning practices 

• Applied project methodologies and research tools 

• Team building and group work 

• Influencing and persuading  

• Digital communications in the workplace 

• Reflection on practice  

• Career research tools 

• Professional profiles 

• Interviews and CV structure 

• Assessment centres 

This module applies your knowledge of contemporary marketing, developing critical and analytical research skills to inform decision-making in a real-life setting. You’ll develop an individual consultancy project with others in small groups – based on a live consultancy brief or your own venture – exploring relevant theories in large group sessions. 

You’ll apply learning and skills such as:   

• Consultancy research  

• Entrepreneurial projects 

• Project design and management 

• Identifying discipline-relevant frameworks and concepts 

• Research methods, including ethics   

• Business report writing 

• Personal and professional reflection  

This module explores how to manage and evaluate brands in the digital environment, critically evaluating the interdependency between brand management and the overall business strategy. 

You’ll study topics such as:    

• Introduction to brand management strategies 

• Brand architecture and equity 

• Brand identity and positioning 

• Managing brand communications 

• Customer experience in the digital environment 

• Developing sustainable brands 

This module enables you to critically evaluate how organisations develop and implement their strategies in a diverse, digital and global environment. We’ll look through the lens of real-life case studies that bring to life how organisations create their strategies, including applied environmental analysis in a volatile, uncertain, complex and ambiguous world. 

You’ll study topics such as: 

• Strategy process and its influencers in a global and digital environment 

• Strategy development  

• Complex organisational and environmental circumstances 

• Risk analysis and mitigation 

• Responsible and ethical decision making