Everything you need to know...
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What is the fee?
Home: See fees section below
International/EU: £17,155 per year (£1,200 for placement year) -
How long will I study?
4/5 Years
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Where will I study?
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What are the entry requirements?
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What is the UCAS code?
A080
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When do I start?
September 2025
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Placement year available?
Yes
Come to an open day
Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.
Course summary
- Prepare for the degree with an extra foundation year at the start.
- Study all aspects of events management
- Creatively design and deliver different types of events.
- Develop skills in leadership, people and project management.
- Collaborate with venues, entertainment, caterers and authorities.
- Gain industry accredited qualifications in Licensing (BIIAB) and Health and Safety (IOSH).
On this course, you’ll learn about events design, technology, marketing, operations, safety and successful business management. You’ll design a range of events – from festivals and concerts to fashion shows, brand launches, sports and esports, conferences, exhibitions and luxury weddings. By collaborating with events professionals, you’ll gain valuable skills to help you develop your career.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).
Top 10 in the UK
This course is ranked 10th in its subject area in the Guardian University Guide 2024.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world of events, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Our award-winning lecturers have years of professional experience in different sectors of the events industry. They’re actively involved in applied and impactful research. So you’ll be able to understand the latest trends in events management and apply your knowledge to the design and delivery of live events – all making you stand out to employers.
You can learn more about our students’ work and experiences on our Instagram account.
You learn through
- lectures, seminars and workshops
- planning and producing your own live event
- live projects with external organisations
- industry guest speakers, field trips and site visits
- attending or volunteering at live events and festivals
- independent study and group work
You’ll develop an in-depth knowledge of the events industry – experiencing design, safe events operations and the latest trends and issues in events management. You’ll gain strong foundations in core business management skills – such as marketing, talent management and finance. With these you’ll develop into a career-ready and well-rounded events professional.
We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry. This will culminate with your own live event where you showcase the knowledge and skills gained throughout your course.
The course also includes two externally accredited (industry recognised) qualifications to add to your CV – the BIIAB Level 2 Award for Personal Licence Holders and the IOSH Managing Events Safely award. Both enhance your career options (and are included for free).
You will be supported in your learning journey towards highly skilled, graduate level employment through
- access to specialist support services to help with your personal, academic and career development
- access to our Skills Centre with one to ones, webinars, and online resources, where you can get help with planning and structuring your assignments
- industry-specific employability activities such as live projects and networking opportunities
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
Your lecturer's view
Course leaders and tutors
Tilahun Mekonnen
Senior LecturerCurrently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries
Applied learning
Work placements
At every level of the course, you’ll put knowledge into practice through live projects and professional work opportunities. You can access placements, volunteering opportunities and work experience through our relationships with industry professionals and leading events management companies, such as Festival Republic.
You’ll have the opportunity to undertake a year-long work placement in between your second and third years. This gives you industry experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. For example, in the past, students have undertaken placements with Olympia London, Walt Disney Florida, Mini UK, Ashfield Meetings and Events, Hotvox, Coombe Abbey, Warner Bros UK, Mandarin Oriental Hotel, Emu Events, TRO Experiential Marketing Agency, Visit Britain and Porsche UK.
Live projects
Live projects are embedded within every level of your course – culminating in the final year where you’ll design, plan, market and deliver an event. This could be for a charity or a business client, using all of the skills, knowledge and experience you’ve gained on the course.
Plus our links with local and national event organisers mean you’ll be able to undertake work experience in a variety of settings. Previous work experience has been offered by Glastonbury Festival, BMW, Welcome to Yorkshire, O2 Academy Sheffield, Tramlines Festival, The Great North Run, Leeds and Reading festivals, Cancer Research UK, Sheffield United, Festival Republic, Boomtown and Detonate Festivals, English Heritage, and Global Brands UK.
Networking opportunities
Our links with industry mean you’ll be able to engage with a wide range of guest speakers from across the events industry. Guest speakers have included Martin Green of the Birmingham 2022 Commonwealth Games, Hull City of Culture 2017 and London 2012 organising committee (LOCOG), Simon Graveling of Athens 2004, London 2012 and Sochi 2014, Arther Forbes-Whitmore from Ticketmaster, Lucy Kinsella from Festival Republic, Simon Read (Event Producer) from Ashfield Meetings and Events and Jon Hughes from KPMG.
You’ll also benefit from our membership with the Association of Events Management Educators and National Outdoor Events Association. Since 2002 we’ve developed an impressive track record of forming tomorrow’s leaders in Events Management – with successful alumni working across the globe. Our graduates regularly return to share their career stories and events expertise.
Student view
Future careers
The business event industry is forecast to grow by 43% and be worth £27.6 billion by 2026 (BVEP, 2021).
Our graduates have successful events careers in many sectors – including event agencies, food and drinks companies, law firms, telecommunications companies, technology providers, marketing agencies, healthcare providers, travel companies, education institutions, museums, galleries and hotels.
This course prepares you for a career in
- events agencies
- outdoor and sport events management
- wedding and luxury events management
- business event management, exhibitions and conferences
- fundraising events
- venue finding and management
- festivals and music events
- events client management
- event project management
- experience design
- experiential marketing
Previous graduates of this course have gone on to work for
- Ashfield Event Experiences
- Banks Sadler
- Chatsworth House
- Hilton Hotels
- LEGO
- Olympia London
- Red Bull
- The Olympics Games
- The Science Museum, London
- Top Banana Events
- Walt Disney World
- Warner Bros
- Wowcher
We're proud to welcome back many of our award-winning alumni every year, to give you their insights into working in our exciting industry.
Two of our graduates recently achieved the prestigious C&IT A-List 2021 Top 35 UK Agency Planner under 35.
Student success story
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
Our students learn and develop their events management skills in our events spaces and specialist facilities on campus and deliver their live events directly in the community through a wealth of partner venues in Sheffield and the surrounding area. Additionally, our students develop their digital skills using industry specialist events management software to plan and manage events.
We’ve invested over £100m in new facilities to help you study how and when you want. This means 24-hour libraries and study spaces designed by our students.
Media Gallery
Entry requirements
All students
UCAS points
- 64
This must include at least 32 points from one A level or equivalent BTEC National qualifications exluding general studies For example:
- CC at A Level
- MPP in BTEC Extended Diploma.
- Pass overall from a T level qualification with with D or E from core
- A combination of qualifications, which may include AS levels and EPQ.
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
GCSE
- English Language at grade C or 4 or equivalent
- Maths at grade D or 3 or equivalent
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Going Global
People, Decisions And Behaviours
Preparing For Success
Sustainable Innovation
Year 2
Compulsory modules
Applied Academic Skills
Creating And Marketing Experiences
Events And Festival Industry And Concepts
Finance And Data Interpretation
Year 3
Compulsory modules
Conference, Exhibition And Business Events
Event Operations And Safety Management
Elective modules
Experiential Marketing Events
Foreign Language (French, Spanish, Italian)
Learning In The Workplace
Personal And Professional Development
Study Abroad - Sheffield Business School
Weddings And Luxury Events
Year 4
Optional modules
Placement Year
Final year
Compulsory modules
Hot Topics In Events, Festivals, And Esports
Live Event Experience
Managing Outdoor, Sporting, Cultural And Creative Events
Elective modules
Foreign Language (French, Spanish, Italian)
Strategic Experience Design
Fees and funding
Home students
Our tuition fees for UK students starting full-time undergraduate study in 2025/26 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Event management courses (PDF, 266.2KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
