Everything you need to know...
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What is the fee?
Home: See fees section below
International/EU: £17,155 per year -
How long will I study?
1 Year
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Where will I study?
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What is the UCAS code?
D046
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When do I start?
September 2025
1. Course summary
- Top-up your existing degree to honours level.
- Learn the specific skills needed to create memorable event experiences, both physically and virtually, demonstrating business value for employers and clients.
- Study the essential aspects of planning and delivering safe and effective events, from delivering persuasive pitches to delivering the event itself.
- Specialise in the area of your choice.
In a fast-growing industry, take on the challenge of delivering memorable events with the support of experienced tutors.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).
Come to an open day
Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.
2. How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you All our courses are designed around a set of key principles based on engaging you with the world of events, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Our award-winning lecturers have years of professional experience in different sectors of the events industry. They’re actively involved in applied and impactful research. So you’ll be able to understand the latest trends in events management and apply your knowledge to the design and delivery of live events – all making you stand out to employers.
You can learn more about our students’ work and experiences on our Instagram account.
You learn through:
- Lectures, seminars and workshops
- Planning and producing your own live event
- Live projects with external organisations
- Industry guest speakers, field trips and site visits
- Attending or volunteering at live events and festivals
- Independent study and group work
You’ll develop an in-depth knowledge of the events industry – such as experience design and the latest trends and issues in events management. You’ll also explore core business management skills – such as marketing and finance. With these, you’ll develop into a career-ready and well-rounded events professional.
We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry. This will culminate with your own live event where you showcase the knowledge and skills gained throughout your year of study.
You will be supported in your learning journey towards highly-skilled, graduate-level employment through:
- Access to specialist support services to help with your personal, academic and career development.
- Access to our Skills Centre with one-to-ones, webinars, and online resources, where you can get help with planning and structuring your assignments.
- Industry-specific employability activities such as live projects and networking opportunities.
Course leaders and tutors
Nana Nyarko
Senior Lecturer - Events ManagementMy current teaching responsibilities span all levels in both the undergraduate and postgraduate Event Management courses in the Sheffield Business School at Sheffiel … Read more
Applied learning
Live projects
Activity-based learning is used throughout the course to develop key skills, culminating in the final year where you will design, plan, market and deliver an event, either for a local charity or a business client, using all of the skills, knowledge and experience gained throughout the course.
Throughout the course, our links with local and national event organisers mean that you will be able to undertake work experience in a variety of event sectors. Previous work experience has been offered from Conference Collective, Glastonbury Festival, The Village Screen, Yorkshire Sculpture Park, Tramlines Festival, The Great North Run, Leeds and Reading festivals, Cancer Research UK, Festival Republic, BBC, Iron Man UK, Children’s Media Conference, Boomtown, English Heritage, and Global Brands UK.
Networking opportunities
Our links with industry mean you’ll be able to engage with a wide range of guest speakers from across the events industry. Guest speakers have included Martin Green of the Birmingham 2022 Commonwealth Games, Hull City of Culture 2017, London 2012 organising committee (LOCOG), and Eurovision 2023, Simon Graveling of Athens 2004, London 2012 and Sochi 2014, Arther Forbes-Whitmore from Ticketmaster, Lucy Kinsella from Festival Republic, Simon Read (Event Producer) from Ashfield Meetings Experiences and Jon Hughes from KPMG.
You’ll also benefit from our membership with the Association of Events Management Educators and National Outdoor Events Association. Since 2002 we’ve developed an impressive track record of forming tomorrow’s leaders in Events Management – with successful alumni working across the globe. Our graduates regularly return to share their career stories and events expertise.
3. Future careers
The UK event industry was valued at £61.5 billion in 2018 and is projected to reach £114.8 bn by 2032 (Allied Market Research, 2023).
Our graduates have successful events careers in many sectors – including event agencies, food and drinks companies, law firms, telecommunications companies, technology providers, marketing agencies, healthcare providers, travel companies, education institutions, museums, galleries and hotels.
This course prepares you for a career in:
- Events agencies
- Outdoor and sport events management
- Wedding and luxury events management
- Business event management, exhibitions and conferences
- Fundraising events
- Venue finding and management
- Festivals and music events
- Events client management
- Event project management
- Experience design
- Experiential marketing
Previous graduates of this course have gone on to work for:
- The Lowry Hotel
- Reuters Events
- Hilton Hotels
- Top Banana Events
- Walt Disney World
- Warner Bros
- NEC group
We're proud to welcome back many of our award-winning alumni every year, to give you their insights into working in our exciting industry.
4. Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn more5. Equipment and facilities
Our students learn and develop their events management skills in our events spaces and specialist facilities on campus and deliver their live events directly in the community through a wealth of partner venues in Sheffield and the surrounding area.
We’ve invested over £100m in new facilities to help you study how and when you want. This means 24-hour libraries and study spaces designed by our students.
Media Gallery
6. Entry requirements
All students
Normally one from:
• A HND or foundation degree in a relevant subject, with an overall merit profile from year two modules.
• Equivalent qualification in a relevant subject.
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
Compulsory modules
Aims:
Drawing on the latest trends within the event, festivals, entertainment and esports industries, current academic research and the contemporary global and national issues, this module will ensure students graduate with a clear, subject specific, knowledge and understanding of what is emerging in their chosen industries and are able to draw on that understanding to make sound, innovative and responsible decisions.
The indicative content may vary with emerging trends and issues but may include:
- Current and future trends, opportunities and challenges in events, festivals, entertainment and esports.
- Innovations in events, festivals, entertainment and esports including new and emerging technologies.
- Issues in the global consciousness and how they impact the experience design industries
- Issues such as equality, diversity, inclusivity and sustainability within the sector.
- Exploration of the issues from a local and global perspective.
Aims:
This module will develop graduate employability by working with an organisation as the client and other external stakeholders, to plan and deliver a successful live event experience through careful implementation of outcome-driven, creative event design and delivery. Students develop career-readiness, confidence, creativity and resilience by integrating knowledge and skills learned throughout the course and grow as an enterprising, professional event manager, through experiential learning.
Indicative content:
- Interpret a brief from an external client.
- Research, design, create and deliver a live event that meets client specifications.
- Explore equality, diversity and inclusivity issues in the context of events planning and design.
- Develop and deliver professional and feasible event proposals.
- Take a lead role in project management of the event including event design, sales and marketing, operations, health and safety, financial and business administration processes.
- Negotiate and communicate with stakeholders, venues, suppliers and other bodies such as licensing and local authorities in a professional manner.
- Critically evaluate the success of the event, based on achievement of appropriate objectives and outcomes.
- Demonstrate an awareness of political, regulatory and legal factors that impact on event design and delivery.
- Demonstrate an awareness of ethical and responsible events management from an equality, diversity and inclusivity point of view.
- Develop digital skills appropriate for the management of live projects in the event industry.
- Reflection on personal and professional development needs.
Aim:
To develop and apply specialised knowledge, critical understanding and professional skills required for the effective management of outdoor, sporting, cultural and creative events operating in an international and UK context. The module will provide a broad understanding of the practices and tools used to balance and maximise business, societal and environmental outcomes, to achieve organisational strategies.
Indicative content:
- Outdoor, sporting, cultural and creative events history and socio-cultural development
- Experiential learning, personal and professional development through outdoor activities.
- Events business management models, software, and systems
- Stakeholder relationship management, communities, contracts, and tendering.
- Sales strategies, revenue and budget management
- The commercialisation and regulation of outdoor, sporting, cultural and creative events.
- Corporate social responsibility, accessibility and inclusivity.
- Participant risk, perception and management at sports, adventure sport and outdoor events
- Sponsorship, branding, PR, marketing, merchandising, upselling, managing seasonality.
Aim:
This module will enable students to appreciate the strategic importance of shaping and delivering well-designed event experiences from the perspectives of client, attendee and other relevant stakeholder groups, and to apply their knowledge and understanding of experience design principles to a range of appropriate event scenarios.
Indicative content:
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To achieve event objectives, students will consider experiences before, during and after the event, and how they can be intentionally designed
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Concept areas such as destination and venue selection, programming and use of related software will be discussed as elements contributing to an effective event design, which is now seen as a strategic tool for organisational success
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Inclusivity in experience design
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Economic, social and political factors that shape the development of the industry will be evaluated, alongside stakeholders' characteristics and expectations
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Technological, environmental and sustainability issues in experience design
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Analyse and critique a range of international case studies from a strategic design perspective
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The module integrates underpinning academic knowledge with students' own experience and practical research
8. Fees and funding
Home students
Our tuition fee for UK students studying full-time in 2025/26 is £9,535 for the course. These fees are regulated by the UK government and therefore subject to change in future years.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sheffield Business School (PDF, 255.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
