How you learn

All our courses are designed around a set of key principles based on engaging you All our courses are designed around a set of key principles based on engaging you with the world of events, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Our award-winning lecturers have years of professional experience in different sectors of the events industry. They’re actively involved in applied and impactful research. So you’ll be able to understand the latest trends in events management and apply your knowledge to the design and delivery of live events – all making you stand out to employers.

You can learn more about our students’ work and experiences on our Instagram account.

You learn through:

• Lectures, seminars and workshops
• Planning and producing your own live event
• Live projects with external organisations
• Industry guest speakers, field trips and site visits
• Attending or volunteering at live events and festivals
• Independent study and group work

You’ll develop an in-depth knowledge of the events industry – such as experience design and the latest trends and issues in events management. You’ll also explore core business management skills – such as marketing and finance. With these, you’ll develop into a career-ready and well-rounded events professional. 

We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry. This will culminate with your own live event where you showcase the knowledge and skills gained throughout your year of study.

You will be supported in your learning journey towards highly-skilled, graduate-level employment through:

• Access to our unique student support triangle to help with your personal, academic and career development.
• Access to our Skills Centre with one-to-ones, webinars, and online resources, where you can get help with planning and structuring your assignments.
• Industry-specific employability activities such as live projects and networking opportunities.

Course leaders and tutors

Nana Nyarko

Senior Lecturer - Events Management

My current teaching responsibilities span all levels in both the undergraduate and postgraduate Event Management courses in the Sheffield Business School at Sheffiel … Read more

Applied learning

Live projects

Activity-based learning is used throughout the course to develop key skills, culminating in the final year where you will design, plan, market and deliver an event, either for a local charity or a business client, using all of the skills, knowledge and experience gained throughout the course.

Throughout the course, our links with local and national event organisers mean that you will be able to undertake work experience in a variety of event sectors. Previous work experience has been offered from Conference Collective, Glastonbury Festival, The Village Screen, Yorkshire Sculpture Park, Tramlines Festival, The Great North Run, Leeds and Reading festivals, Cancer Research UK, Festival Republic, BBC, Iron Man UK, Children’s Media Conference, Boomtown, English Heritage, and Global Brands UK.

Networking opportunities

Our links with industry mean you’ll be able to engage with a wide range of guest speakers from across the events industry. Guest speakers have included Martin Green of the Birmingham 2022 Commonwealth Games, Hull City of Culture 2017, London 2012 organising committee (LOCOG), and Eurovision 2023, Simon Graveling of Athens 2004, London 2012 and Sochi 2014, Arther Forbes-Whitmore from Ticketmaster, Lucy Kinsella from Festival Republic, Simon Read (Event Producer) from Ashfield Meetings Experiences and Jon Hughes from KPMG.

You’ll also benefit from our membership with the Association of Events Management Educators and National Outdoor Events Association. Since 2002 we’ve developed an impressive track record of forming tomorrow’s leaders in Events Management – with successful alumni working across the globe. Our graduates regularly return to share their career stories and events expertise.

Future careers

The UK event industry was valued at £61.5 billion in 2018  and is projected to reach £114.8 bn by 2032  (Allied Market Research, 2023).

Our graduates have successful events careers in many sectors – including event agencies, food and drinks companies, law firms, telecommunications companies, technology providers, marketing agencies, healthcare providers, travel companies, education institutions, museums, galleries and hotels.

This course prepares you for a career in:

• Events agencies
• Outdoor and sport events management
• Wedding and luxury events management
• Business event management, exhibitions and conferences
• Fundraising events
• Venue finding and management
• Festivals and music events
• Events client management
• Event project management
• Experience design
• Experiential marketing

Previous graduates of this course have gone on to work for:

• The Lowry Hotel
• Reuters Events
• Hilton Hotels
• Top Banana Events
• Walt Disney World
• Warner Bros
• NEC group

We're proud to welcome back many of our award-winning alumni every year, to give you their insights into working in our exciting industry.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 

Location

Howard Street
Sheffield
S1 1WB

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Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

Fees and funding

• Home students
• International students

Home students

Our tuition fees for UK students starting full-time undergraduate study in 2025/26 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year.

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.

General course additional costs

Additional costs for Event management courses (PDF, 266.2KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.