Everything you need to know...
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What is the fee?
Home: See fees section below
International/EU: £17,155 per year -
How long will I study?
3 / 4 Years
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Where will I study?
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What are the entry requirements?
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What is the UCAS code?
N820
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When do I start?
September 2025
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Placement year available?
Yes
1. Course summary
- Study all aspects of events management.
- Creatively design and deliver different types of events.
- Develop skills in leadership, people and project management.
- Collaborate with venues, entertainment, caterers and authorities.
- Gain industry accredited qualifications in Licensing (BIIAB) and Health and Safety (IOSH).
On this course, you’ll learn about event design, technology, marketing, operations, safety and successful business management. You’ll design a range of events – from festivals and concerts to fashion shows, brand launches, sports and Esports, conferences, exhibitions and luxury weddings. By collaborating with events professionals, you’ll gain valuable skills to help you develop your career.

Come to an open day
Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.
Number 15 in the UK
We're the 15th best university in the UK for hospitality, event management and tourism in the Guardian University Guide 2025.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).
Teaching quality
2. How you learn
All our courses are designed around a set of key principles based on engaging you with the world of events, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Our award-winning lecturers have years of professional experience in different sectors of the events industry. They’re actively involved in applied and impactful research. So you’ll be able to understand the latest trends in events management and apply your knowledge to the design and delivery of live events – all making you stand out to employers.
You can learn more about our students’ work and experiences on our Instagram account.
You learn through
- lectures, seminars and workshops
- planning and producing your own live event
- live projects with external organisations
- industry guest speakers, field trips and site visits
- attending or volunteering at live events and festivals
- independent study and group work
You’ll develop an in-depth knowledge of the events industry – experiencing design, safe events operations and the latest trends and issues in events management. You’ll gain strong foundations in core business management skills – such as marketing, talent management and finance. With these you’ll develop into a career-ready and well-rounded events professional.
We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry. This will culminate with your own live event where you showcase the knowledge and skills gained throughout your course.
The course also includes two externally accredited (industry recognised) qualifications to add to your CV – the BIIAB Level 2 Award for Personal Licence Holders and the IOSH Managing Events Safely award. Both enhance your career options (and are included for free).
You will be supported in your learning journey towards highly skilled, graduate level employment through
- access to specialist support services to help with your personal, academic and career development.
- access to our Skills Centre with one to ones, webinars, and online resources, where you can get help with planning and structuring your assignments.
- industry-specific employability activities such as live projects and networking opportunities.
Your lecturer’s view
Watch course leader Dan Woodason talk about the BSc Events Management course at Sheffield Hallam University.
Course leaders and tutors

Nana Nyarko
Senior Lecturer - Events ManagementMy current teaching responsibilities span all levels in both the undergraduate and postgraduate Event Management courses in the Sheffield Business School at Sheffiel … Read more
Applied learning
Work placements
At every level of the course, you’ll put knowledge into practice through live projects and professional work opportunities. You can access placements, volunteering opportunities and work experience through our relationships with industry professionals and leading events management companies, such as Festival Republic.
You’ll have the opportunity to undertake a year-long work placement in between your second and final year. This gives you industry experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. For example, in the past, students have undertaken placements with Olympia London, Walt Disney Florida, Mini UK, Ashfield Meeting Experiences, Hotvox, Coombe Abbey, Warner Bros UK, Mandarin Oriental Hotel, Emu Events, TRO Experiential Marketing Agency, Hall & Co Event Design, Visit Britain, and Porsche UK.
Live projects
Live projects are embedded within every level of your course – culminating in the final year where you’ll design, plan, market and deliver an event. This could be for a charity or a business client, using all of the skills, knowledge and experience you’ve gained on the course.
Plus our links with local and national event organisers mean you’ll be able to undertake work experience in a variety of settings. Previous work experience has been offered by Conference Collective, Glastonbury Festival, Business Design Centre, The Village Screen, Yorkshire Sculpture Park, Tramlines Festival, The Great North Run, Leeds and Reading festivals, Cancer Research UK, Festival Republic, BBC, Iron Man UK, Children’s Media Conference, Boomtown, English Heritage, and Global Brands UK.
Networking opportunities
Our links with industry mean you’ll be able to engage with a wide range of guest speakers from across the events industry. Guest speakers have included Martin Green of the Birmingham 2022 Commonwealth Games, Hull City of Culture 2017, London 2012 organising committee (LOCOG), and Eurovision 2023, Simon Graveling of Athens 2004, London 2012 and Sochi 2014, Arther Forbes-Whitmore from Ticketmaster, Lucy Kinsella from Festival Republic, Simon Read (Event Producer) from Ashfield Meetings Experiences and Jon Hughes from KPMG.
You’ll also benefit from our membership with the Association of Events Management Educators and National Outdoor Events Association. Since 2002 we’ve developed an impressive track record of forming tomorrow’s leaders in Events Management – with successful alumni working across the globe. Our graduates regularly return to share their career stories and events expertise.
Student View
Watch student Effie Chow talk about the BSc Events Management course at Sheffield Hallam University.
Employability
100% of our graduates are in work or further study fifteen months after graduating (2021/22 Graduate Outcomes Survey).
3. Future careers
The business event industry is forecast to grow by 43% and be worth £27.6 billion by 2026 (BVEP, 2021).
Our graduates have successful events careers in many sectors – including event agencies, food and drinks companies, law firms, telecommunications companies, technology providers, marketing agencies, healthcare providers, travel companies, education institutions, museums, galleries and hotels.
This course prepares you for a career in:
- events agencies
- outdoor and sport events management
- wedding and luxury events management
- business event management, exhibitions and conferences
- fundraising events
- venue finding and management
- festivals and music events
- events client management
- event project management
- experience design
- experiential marketing
Previous graduates of this course have gone on to work for:
- Ashfield Event Experiences
- Banks Sadler
- Chatsworth House
- Sephora
- Reuters Events
- Jaguar Land Rover
- Festival Republic
- Hilton Hotels
- LEGO
- Red Bull
- The Olympics Games
- Twickenham Stadium
- The Science Museum, London
- Top Banana Events
- Walt Disney World
- Warner Bros
- Charlotte Tilbury
- NEC group
We're proud to welcome back many of our award-winning alumni every year, to give you their insights into working in our exciting industry.
Several of our graduates recently achieved different prestigious awards including:
Two alumni were awarded Access All Area’s 30 under 30 2023
Two alumni were recognised in the CN 30underThirty Class of 2022
One alumni was awarded C&IT A-List 2022 Top 35 UK Agency Planner under 35
Two alumni were awarded C&IT A-List 2021 Top 35 UK Agency Planner under 35
Student success story
4. Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour

Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn more5. Equipment and facilities
Our students learn and develop their events management skills in our events spaces and specialist facilities on campus and deliver their live events directly in the community through a wealth of partner venues in Sheffield and the surrounding area. Additionally, our students develop their digital skills using industry specialist events management software to plan and manage events.
We’ve invested over £100m in new facilities to help you study how and when you want. This means 24-hour libraries and study spaces designed by our students.
Media Gallery
6. Entry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
GCSE equivalents
- Level 2 Literacy or Functional Skills Level 2 English
- Level 2 Numeracy or Functional Skills Level 2 Maths
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
• entry with prior credit - we consider applications for direct entry to the final year from those holding Higher National Diplomas or equivalent qualifications
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Compulsory modules
Aims:
Students will develop academic skills for successful completion of Level 4 and progression to further undergraduate study, and skills for lifelong learning. These skills will be applied to a live brief relevant to their sector
Indicative content:
- Understand the importance of academic research and referencing.
- Learn to effectively read, analyse, evaluate and synthesise academic literature.
- Apply the development of study skills to academic report and essay writing.
- Engage with an external organisation and apply research and analytical skill development to identify and articulate solutions to a current organisational challenge.
- Practice and develop verbal and digital communication skills.
- Identify and act upon development needs and recognise progress.
- Undertake and reflect upon a range of study skills activities.
Aims:
To provide students with an understanding of the range and nature of resources available to future professionals to enable creative experience design and marketing. Essential to this, the module is also an introduction to the basics of experience and marketing theory, focusing on understanding attendees.
Indicative content:
- Introduction to the ‘eventscape’ concept
- Experience economy and designing the experience
- The marketing mix (7 Ps)
- Creativity in event design and production
- Sustainable and responsible event production in practice
- Multivariate consumer segmentation
- The Integrated Marketing Campaign (IMC)
- Level 2 Qualification for Personal Licence Holders
Aims:
The aim of the module is to understand and evaluate the global event and festival industry and associated sectors.
The module will enable students to define an event, understand the categorisation and classification of events and analyse the concept and structure of the contemporary event and festival industry.
Indicative content:
- Exploring the UK and international events, festival and entertainment industries and sectors
- Theoretical typologies of events, festivals and entertainment
- Impacts of events, festivals and entertainment on individuals, businesses, and communities, including financial, environmental, and societal
- Equality, diversity and inclusivity from an attendee and organisation perspective
- Objectives and outcomes – achieving event purpose and strategy
- Introduction to relevant academic literature and theories of planning and delivering events and festivals
Aims:
This module introduces the fundamental aspects of data analysis, accounting concepts and applications. Students will learn how data is used to assess what drives financial performance and to forecast future financial scenarios. The module will enable students to develop the level of knowledge of accounting practices, management accounting, finance and data management and analytics needed to oversee and analyse financial transactions and gather and interpret data.
Indicative content:
- Data Analysis and key concepts
- Introduction to Basic Data Analysis and Interpretation
- Costing
- Budgeting
- Interpreting financial statements
- Cash flow statements
- The difference between cash and profit
- Financial ratios
- Sources of finance
- The stock market
- Use of financial and non-financial information to make decisions
- Presenting financial information
Compulsory modules
Aims:
The module covers a variety of topics relating to exhibitions, business and corporate events, using case study examples from various sectors both UK and Internationally based organisations.
Indicative content:
- The role of the venue finding agencies, destination management companies/agencies, convention bureaux, tourist boards and regional development agencies in business creation
- The role associations play within events (ABPCO, MPI and other related trade associations)
- Identifying, classifying and evaluating the range of market groups within the business events sector. Evaluating the size, scope and nature of corporate events in strategy formulation
- Understanding the client request, pricing the venue, negotiating prices, contracting the client and venue. The importance of selling the event package, the pitch and development of event concepts
- The importance of technology availability at venues
- The growing popularity of unusual, temporary and historical venues
- The importance of event design; venue design/layout, technical information and venue floor plans and role of design and planning software
- The relevance of accessibility and sustainability in event management relating to venue selection criteria
Aims:
This module shows the strategic importance of event operation management and safety management. It illustrates how choices impact on the costing, success and safety of events exploring the role of event managers to deliver great events safely.
This module will help students to better understand how they can deliver successful and safe event operations in consideration of the decisions that are required managing resources and delivering events, safely, efficiently and effectively.
Indicative Content:
- Foundations of UK Law, Health and Safety Laws and Regulations
- Defining event operations
- Managing, measuring and controlling risk
- Fire Safety
- Event Insurance, Suppliers & contracts
- Feasibility testing and project planning for safety
- Programming, site planning and site design, crowd management and dynamics including use of management software
- Safe event operations
Elective modules
Aims:
This module allows students to gain knowledge, and understand key ideas and theories, relating to how events are used for marketing, and the international experiential marketing industry. Global campaigns will be dissected to allow an appreciation of best practice.
Indicative content:
- The Experiential Marketing industry: size, scale and key companies.
- Understanding the role of the consumer / attendee.
- Exploration of jobs and roles with the Experiential Marketing industry.
- Appreciation of the Experiential Marketing agency, and how campaigns are constructed.
Module summary
Language study will develop your self-confidence, and intercultural skills. It will give you new opportunities for learning and working across cultures. Language skills are highly sought after by employers and give you a real advantage in whatever you hope to do in the future.
You will study your chosen language at the appropriate level based on your existing language ability – please refer to the individual module descriptors for each language and level for further details on the teaching and assessment.
Aims:
To enable students to spend time working in a relevant environment, offering an opportunity to enhance employability experience and skills and develop their contemporary knowledge which connects their discipline to the world of work
All Learning in the Workplace placements will be agreed by the University in consultation with the placement provider.The types of settings in which these placements occur will be characterised by activity of relevance to students undertaking hospitality, tourism or events study and include organisations and/ or institutions in the private, public or voluntary sectors
This module seeks to provide students with an opportunity to experience a real world work context for an extended period of time (typically a semester of teaching or 10-15 weeks) to achieve two main objectives:
- Broaden students’ knowledge and understanding of the sector, the business environment, the challenges and opportunities that present themselves but also the type of roles within an organisation and the diverse stakeholders external to that organisation and how they interconnect.
- Enable students to grow into life long learners able to reflect on their professional experience by drawing on the theory from a range of disciplines and reflecting on their experience of applying them
Indicative content:
The content will be focused on supporting students to understand how they apply the theory to their workplace knowledge. Relevant information, activities and models will be provided to the students to engage with, and develop their thinking, analysis and reflection skills.
Aims:
The aim of this module is to provide opportunities for students to prepare for and experience work environment(s) relevant to their sector and reflect on and hone personal and professional skills relevant to graduate employment including legal context, leadership, responsibility and accountability with due consideration of the sector-relevant, policies, procedures and culture. It is expected that the students will undertake the equivalent of 120 hours of work experience and professional development activities to enhance their understanding of the sector and plan their career.
Indicative content:
Module content may vary in response to the changing professional landscapes but could include:
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Process and procedure to support the employment lifecycle
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Standards of ethics, conduct and performance
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Training, personal and professional development; emotional intelligence
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Use of relevant sector-specific digital technologies to support personal and organisational development
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Leadership, followership and mentorship
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Managing conflict individuals, teams, and organisations; Managing group dynamics
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Ethical practice relevant to profession; equality, diversity, inclusivity in the workplace and corporate social responsibility (sector-specific economic, environmental and social value)
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Understanding organisational culture, human resource management, talent and performance management, managing diversity in organisations, understanding stress and building resilience, employee wellbeing and developing empathy
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Highly skilled employment opportunities which could include work experience and/or an enterprise residency
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Identifying enterprise opportunities and responding to those
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Engaging with external CPD and PSRB opportunities
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Maximising exposure to the world of work and professionals through site visits, field trips, attendance to professional conferences and engaging with guest speakers
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Undertaking volunteering work
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Engaging with career fairs and assessment centres
This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University’s approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada. Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foster intellectual maturity while enhancing co-curricular skills and students' long-term employability. Study abroad for credit is permitted on existing university-approved courses only. Students are awarded credits and grades at the partner institution, which are converted into Sheffield Hallam credits and grades on return and included in the Sheffield Hallam degree classification. Please check and refer to the webpage “How study abroad works”. You must submit a Learning Agreement outlining the modules you will be taking at the partner institution. The Learning Agreement will be signed off by your academic tutor to ensure that the Learning broadly covers the Learning Outcomes set out in your course curriculum during your study abroad.
Aims:
To appraise the variety of personal events in the context of diverse communities and to understand the significance, trends and challenges associated with the planning and organising of events within this dynamic market sector.
Indicative content:
- The development, significance and impacts of weddings and personal events to individuals, communities and society
- International wedding legislation and policy
- Event planning models for wedding and personal event experiences
- Trends in wedding and personal events including ‘luxurification’
- Service quality and meeting customer expectations
- Wedding / personal event theming
- The ‘greening’ of the wedding / personal event product
- Interpreting client briefs and employing sales and negotiation skills
Optional modules
Module aim:
The aim of this module is to enhance students’ professional development through the completion of and reflection on meaningful work placement(s).
A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. The placement will:
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Allow student to apply the skills, theories and behaviours relevant and in addition to their course
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Enable students to enhance their interpersonal skills in demand by graduate employers – communication, problem solving, creativity, resilience, team work etc.
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Grow their student network and relationship building skills.
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Provide student with insights into the industry and sector in which their placement occurs
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Help student make informed graduate careers choices.
Indicative Content:
In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.
Their personal Placement Academic Supervisor (PAS) will be their key point of contact during their placement and will encourage and support students to reflect on their experience, learning and contribution to the organisation they work for.
To demonstrate gains in professional development, students will be required to share their progress, learning and achievements with their Placement Academic Supervisor and reflect on these for the summative piece of work.
Compulsory modules
Aims:
Drawing on the latest trends within the event, festivals, entertainment and esports industries, current academic research and the contemporary global and national issues, this module will ensure students graduate with a clear, subject specific, knowledge and understanding of what is emerging in their chosen industries and are able to draw on that understanding to make sound, innovative and responsible decisions.
The indicative content may vary with emerging trends and issues but may include:
- Current and future trends, opportunities and challenges in events, festivals, entertainment and esports.
- Innovations in events, festivals, entertainment and esports including new and emerging technologies.
- Issues in the global consciousness and how they impact the experience design industries
- Issues such as equality, diversity, inclusivity and sustainability within the sector.
- Exploration of the issues from a local and global perspective.
Aims:
This module will develop graduate employability by working with an organisation as the client and other external stakeholders, to plan and deliver a successful live event experience through careful implementation of outcome-driven, creative event design and delivery. Students develop career-readiness, confidence, creativity and resilience by integrating knowledge and skills learned throughout the course and grow as an enterprising, professional event manager, through experiential learning.
Indicative content:
- Interpret a brief from an external client.
- Research, design, create and deliver a live event that meets client specifications.
- Explore equality, diversity and inclusivity issues in the context of events planning and design.
- Develop and deliver professional and feasible event proposals.
- Take a lead role in project management of the event including event design, sales and marketing, operations, health and safety, financial and business administration processes.
- Negotiate and communicate with stakeholders, venues, suppliers and other bodies such as licensing and local authorities in a professional manner.
- Critically evaluate the success of the event, based on achievement of appropriate objectives and outcomes.
- Demonstrate an awareness of political, regulatory and legal factors that impact on event design and delivery.
- Demonstrate an awareness of ethical and responsible events management from an equality, diversity and inclusivity point of view.
- Develop digital skills appropriate for the management of live projects in the event industry.
- Reflection on personal and professional development needs.
Aim:
To develop and apply specialised knowledge, critical understanding and professional skills required for the effective management of outdoor, sporting, cultural and creative events operating in an international and UK context. The module will provide a broad understanding of the practices and tools used to balance and maximise business, societal and environmental outcomes, to achieve organisational strategies.
Indicative content:
- Outdoor, sporting, cultural and creative events history and socio-cultural development
- Experiential learning, personal and professional development through outdoor activities.
- Events business management models, software, and systems
- Stakeholder relationship management, communities, contracts, and tendering.
- Sales strategies, revenue and budget management
- The commercialisation and regulation of outdoor, sporting, cultural and creative events.
- Corporate social responsibility, accessibility and inclusivity.
- Participant risk, perception and management at sports, adventure sport and outdoor events
- Sponsorship, branding, PR, marketing, merchandising, upselling, managing seasonality.
Elective modules
Module summary
Language study will develop your self-confidence, and intercultural skills. It will give you new opportunities for learning and working across cultures. Language skills are highly sought after by employers and give you a real advantage in whatever you hope to do in the future.
You will study your chosen language at the appropriate level based on your existing language ability – please refer to the individual module descriptors for each language and level for further details on the teaching and assessment.
Aim:
This module will enable students to appreciate the strategic importance of shaping and delivering well-designed event experiences from the perspectives of client, attendee and other relevant stakeholder groups, and to apply their knowledge and understanding of experience design principles to a range of appropriate event scenarios.
Indicative content:
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To achieve event objectives, students will consider experiences before, during and after the event, and how they can be intentionally designed
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Concept areas such as destination and venue selection, programming and use of related software will be discussed as elements contributing to an effective event design, which is now seen as a strategic tool for organisational success
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Inclusivity in experience design
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Economic, social and political factors that shape the development of the industry will be evaluated, alongside stakeholders' characteristics and expectations
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Technological, environmental and sustainability issues in experience design
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Analyse and critique a range of international case studies from a strategic design perspective
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The module integrates underpinning academic knowledge with students' own experience and practical research
8. Fees and funding
Home students
Our tuition fee for UK students on full-time undergraduate courses in 2025/26 is £9,535 per year (capped at a maximum of 20% of this during your placement year). These fees are regulated by the UK government and therefore subject to change in future years.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year (capped at a maximum of 20% of this during your placement year)

Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sheffield Business School (PDF, 255.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.