Aims:

This module allows students to gain knowledge, and understand key ideas and theories, relating to how events are used for marketing, and the international experiential marketing industry. Global campaigns will be dissected to allow an appreciation of best practice.

Indicative content:

• The Experiential Marketing industry: size, scale and key companies.
• Understanding the role of the consumer / attendee.
• Exploration of jobs and roles with the Experiential Marketing industry.
• Appreciation of the Experiential Marketing agency, and how campaigns are constructed.

Module summary

Language study will develop your self-confidence, and intercultural skills. It will give you new opportunities for learning and working across cultures. Language skills are highly sought after by employers and give you a real advantage in whatever you hope to do in the future.

You will study your chosen language at the appropriate level based on your existing language ability – please refer to the individual module descriptors for each language and level for further details on the teaching and assessment.

Aims:

To enable students to spend time working in a relevant environment, offering an opportunity to enhance employability experience and skills and develop their contemporary knowledge which connects their discipline to the world of work

All Learning in the Workplace placements will be agreed by the University in consultation with the placement provider.The types of settings in which these placements occur will be characterised by activity of relevance to students undertaking hospitality, tourism or events study and include organisations and/ or institutions in the private, public or voluntary sectors

This module seeks to provide students with an opportunity to experience a real world work context for an extended period of time (typically a semester of teaching or 10-15 weeks) to achieve two main objectives:

• Broaden students’ knowledge and understanding of the sector, the business environment, the challenges and opportunities that present themselves but also the type of roles within an organisation and the diverse stakeholders external to that organisation and how they interconnect.
• Enable students to grow into life long learners able to reflect on their professional experience by drawing on the theory from a range of disciplines and reflecting on their experience of applying them

Indicative content:

The content will be focused on supporting students to understand how they apply the theory to their workplace knowledge. Relevant information, activities and models will be provided to the students to engage with, and develop their thinking, analysis and reflection skills.

Aims: 

The aim of this module is to provide opportunities for students to prepare for and experience work environment(s) relevant to their sector and reflect on and hone personal and professional skills relevant to graduate employment including legal context, leadership, responsibility and accountability with due consideration of the sector-relevant, policies, procedures and culture. It is expected that the students will undertake the equivalent of 120 hours of work experience and professional development activities to enhance their understanding of the sector and plan their career. 

Indicative content: 

Module content may vary in response to the changing professional landscapes but could include: 

• Process and procedure to support the employment lifecycle 

• Standards of ethics, conduct and performance  

• Training, personal and professional development; emotional intelligence  

• Use of relevant sector-specific digital technologies to support personal and organisational development 

• Leadership, followership and mentorship 

• Managing conflict individuals, teams, and organisations; Managing group dynamics 

• Ethical practice relevant to profession; equality, diversity, inclusivity in the workplace and corporate social responsibility (sector-specific economic, environmental and social value) 

• Understanding organisational culture, human resource management, talent and performance management, managing diversity in organisations, understanding stress and building resilience, employee wellbeing and developing empathy 

• Highly skilled employment opportunities which could include work experience and/or an enterprise residency 

• Identifying enterprise opportunities and responding to those  

• Engaging with external CPD and PSRB opportunities 

• Maximising exposure to the world of work and professionals through site visits, field trips, attendance to professional conferences and engaging with guest speakers 

• Undertaking volunteering work 

• Engaging with career fairs and assessment centres 

This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University’s approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada. Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foster intellectual maturity while enhancing co-curricular skills and students' long-term employability. Study abroad for credit is permitted on existing university-approved courses only. Students are awarded credits and grades at the partner institution, which are converted into Sheffield Hallam credits and grades on return and included in the Sheffield Hallam degree classification. Please check and refer to the webpage “How study abroad works”. You must submit a Learning Agreement outlining the modules you will be taking at the partner institution. The Learning Agreement will be signed off by your academic tutor to ensure that the Learning broadly covers the Learning Outcomes set out in your course curriculum during your study abroad.

Aims:

To appraise the variety of personal events in the context of diverse communities and to understand the significance, trends and challenges associated with the planning and organising of events within this dynamic market sector.

Indicative content:

• The development, significance and impacts of weddings and personal events to individuals, communities and society
• International wedding legislation and policy
• Event planning models for wedding and personal event experiences 
• Trends in wedding and personal events including  ‘luxurification’
• Service quality and meeting customer expectations
• Wedding / personal event theming
• The ‘greening’ of the wedding / personal event product
• Interpreting client briefs and employing sales and negotiation skills

Module aim:    

The aim of this module is to enhance students’ professional development through the completion of and reflection on meaningful work placement(s).  

A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. The placement will: 

• Allow student to apply the skills, theories and behaviours relevant and in addition to their course 

• Enable students to enhance their interpersonal skills in demand by graduate employers – communication, problem solving, creativity, resilience, team work etc.  

• Grow their student network and relationship building skills. 

• Provide student with insights into the industry and sector in which their placement occurs 

• Help student make informed graduate careers choices. 

Indicative Content:  

In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.  

Their personal Placement Academic Supervisor (PAS) will be their key point of contact during their placement and will encourage and support students to reflect on their experience, learning and contribution to the organisation they work for.  

To demonstrate gains in professional development, students will be required to share their progress, learning and achievements with their Placement Academic Supervisor and reflect on these for the summative piece of work. 

Module summary

Language study will develop your self-confidence, and intercultural skills. It will give you new opportunities for learning and working across cultures. Language skills are highly sought after by employers and give you a real advantage in whatever you hope to do in the future.

You will study your chosen language at the appropriate level based on your existing language ability – please refer to the individual module descriptors for each language and level for further details on the teaching and assessment.

Aim: 

This module will enable students to appreciate the strategic importance of shaping and delivering well-designed event experiences from the perspectives of client, attendee and other relevant stakeholder groups, and to apply their knowledge and understanding of experience design principles to a range of appropriate event scenarios. 

Indicative content: 

• To achieve event objectives, students will consider experiences before, during and after the event, and how they can be intentionally designed

• Concept areas such as destination and venue selection, programming and use of related software will be discussed as elements contributing to an effective event design, which is now seen as a strategic tool for organisational success

• Inclusivity in experience design

• Economic, social and political factors that shape the development of the industry will be evaluated, alongside stakeholders' characteristics and expectations

• Technological, environmental and sustainability issues in experience design

• Analyse and critique a range of international case studies from a strategic design perspective

• The module integrates underpinning academic knowledge with students' own experience and practical research