Module Aim:

To prepare students for a career as a professional in festival, entertainment, hospitality, tourism and aviation management by providing an opportunity to work on a company-based project or their own venture, focusing on the application of business and management skills within an organisational context. Students will either respond to a project brief, analyse and interpret information to develop a suite of enterprising solutions which are sustainable and financially viable or develop their own venture and business plan. In doing so, students will reflect on their personal and professional development.This module encourages students to develop, synthesise and apply knowledge and experience gained in previous levels of study.

Indicative content:

• The nature of consultancy/role of the consultant
• The tender process
• Business models
• Consultancy project planning and management
• Data collection and analysis for consultancy purposes
• Effective communication and relationship management
• The application of appropriate frameworks (and industry experience) to understand stakeholders, organisations, and the contemporary business environment
• Identifying enterprise opportunities and responding to those
• Change management and leadership
• Financial appraisal of the solutions developed
• Personality theory and team roles
• Reflection on current knowledge, achievements, skills, abilities and aptitudes in relation to graduate employability and improving career potential
• Introduction to as wide a range of situations as possible to allow students the opportunity to experience decision making situations and to develop relevant skills in the area from the viewpoint of managers and other stakeholders
• Taking a professional and ethical approach to consultancy with sustainability and inclusivity (among other principles) in mind

Aims:

Drawing on the latest trends within the event, festivals, entertainment and esports industries, current academic research and the contemporary global and national issues, this module will ensure students graduate with a clear, subject specific, knowledge and understanding of what is emerging in their chosen industries and are able to draw on that understanding to make sound, innovative and responsible decisions.

The indicative content may vary with emerging trends and issues but may include:

• Current and future trends, opportunities and challenges in events, festivals, entertainment and esports.
• Innovations in events, festivals, entertainment and esports including new and emerging technologies.
• Issues in the global consciousness and how they impact the experience design industries
• Issues such as equality, diversity, inclusivity and sustainability within the sector.
• Exploration of the issues from a local and global perspective.

Aims:

This module provides an operational focus to the effective management of an organisation’s assets and resources taking into consideration growing external challenges of sustainability and technology.

The intention is to develop an entrepreneurial focus on problem solving towards a range of issues that SME-type organisations in this sector face such as independent festivals or live music venues.

Principles would also be applicable to large brands or chains of entertainment such as theme parks, cinemas, casinos or other visitor attractions

Indicative content:

• Sales strategies
• Customer relationship management (systems)
• Revenue management
• Pricing strategies
• Managing seasonality
• Sponsorship
• Profile/brand management
• Reducing Wastage / Sustainability
• Managing costs through technology
• Management systems such as EDI and Business Model Canvas

Aim: 

This module will enable students to appreciate the strategic importance of shaping and delivering well-designed event experiences from the perspectives of client, attendee and other relevant stakeholder groups, and to apply their knowledge and understanding of experience design principles to a range of appropriate event scenarios. 

Indicative content: 

• To achieve event objectives, students will consider experiences before, during and after the event, and how they can be intentionally designed

• Concept areas such as destination and venue selection, programming and use of related software will be discussed as elements contributing to an effective event design, which is now seen as a strategic tool for organisational success

• Inclusivity in experience design

• Economic, social and political factors that shape the development of the industry will be evaluated, alongside stakeholders' characteristics and expectations

• Technological, environmental and sustainability issues in experience design

• Analyse and critique a range of international case studies from a strategic design perspective

• The module integrates underpinning academic knowledge with students' own experience and practical research