Everything you need to know...
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What is the fee?
Home: £10,620 for the course
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How long will I study?
2 Years
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Where will I study?
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When do I start?
September 2025
Course summary
- Gain advanced knowledge and qualifications, and prepare for exciting professional media positions
- Undertake a major individual project alongside or within a relevant organisation
- Excel through a syllabus designed to match the in-demand expertise of the creative media industry
- Learn to manage digital media businesses and teams, and exploit the latest technologies
- Study in well-equipped media studios and lab facilities, with experienced industry practitioners
This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two year work experience route including a placement of up to 12 months.
Accredited by
This course is accredited by the Chartered Institute of Marketing.
View our students' work
Find out more about the Media Arts and Communications department and view the work of some of our students.
Student View
'My course has allowed me to work on projects for real clients. I have also benefitted from using a wide range of software which has improved my portfolio- and ultimately my job prospects.'
Ryhan Sadath, MA Digital Media Management student
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
How you learn
Your studies will comprise of eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building a eye-catching portfolio to show prospective employers - and work with the award winning Venture Matrix to enhance your employability and enterprise skills.
You learn through
- lectures, seminars and workshops
- individual project work
- group work and presentations
- industry days
Course leaders and tutors
John Hayes
Principal Lecturer in Creative Media, International Business DeveloperSince joining Sheffield Hallam University John has been course leader for the BA/MArt Digital Media Production and BA/MArt Games Design courses, as well as Departmen … Read more
Applied learning
Work placements
As well as your taught modules, you'll have the opportunity to undertake the Digital Media Management Project, a module that allows students to work with or within organisations on projects to enhance a company or organisation.
You will have the opportunity to go on a work placement for up to 12 months. You are supported in finding placements and can apply for a vacancy as you would like a job. There are dedicated sessions to support you in CV writing, interview skills and job applications.
The placement starts during the summer of your second year and most are paid. Apply for the placement route by selecting the two year course length.
Live projects
Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio.
Field trips
A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/organisations. These activities give a window to the world of work and opportunities that lie ahead.
Networking opportunities
The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities.
Student View
Watch Natalie Chin speak about work placements on the MA Digital Media Management course at Sheffield Hallam University.
Future careers
This course prepares you for a career in
- Managing or consulting on social media
- Digital PR
- Marketing
- Projects
- Products
- Digital media
- Communication strategies
- Entrepreneurship and digital innovation
- Digital media designers
- Analysts
- Digital change leaders and innovators
Graduate View
Watch Sian Gilbert, a Sheffield Hallam graduate, discusses how she's using the skills she learned on her course to advance in her career as a Digital Producer at Joi Polloi.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreLearn more about your department
Media, Arts and Communications Facilities Tour
Take a look around the media, arts and communication facilities at Sheffield Hallam University with lecturer Saskia Wilson.
Equipment and facilities
On this course you work with
- Industry-standard software and hardware tools such as Adobe and Apple software
Entry requirements
All students
An honours degree (2.2 or above) or equivalent in any subject.
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
Additional information for EU/International students
This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, email our Admissions Team to find out whether you’re eligible to apply.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
Year 1
Compulsory modules
Digital Marketing
Digital Technology
Digital Transformation
Final year
Compulsory modules
Digital Business
Digital Project
Digital Technology
Digital Transformation
Fees and funding
Home students
Our tuition fee for UK students starting part-time study in 2025/26 is £10,620 for the course. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time. Our tuition fee for UK students starting part-time study in 2025/26 are: Year 1: £3,540 Year 2: £7,080.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Postgraduate student loans
Up to £12,471 is available in 2024/25 for home students on most masters courses.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sheffield Creative Industries Institute (PDF, 153.7KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
