How you learn

Your studies will comprise four taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building an eye-catching portfolio to show prospective employers - and work with the award-winning employability team to enhance your employability and enterprise skills. 

You learn through: 

• Lectures, seminars and workshops 
• Individual project work 
• Group work and presentations 
• Industry days 

Key themes

You will begin by gaining a foundational understanding of the principles of digital media and its role in contemporary business and culture. This initial phase includes topics such as digital transformation and innovation. As you progress, you will delve into more specialised topics such as digital business and technologies, content creation, marketing, and user experience design, applying your knowledge through practical projects and case studies. In the final phase of the course, you will focus on a major research project or industry-based dissertation. This comprehensive journey equips you with the skills and insights necessary to lead and innovate in the fast-evolving digital media landscape.

Course support

You will be supported in your learning journey towards highly skilled, graduate level employment through a number of key areas. These include: 

• access to specialist support services to help with your personal, academic and career development.  
• access to our Skills Centre with one-to-ones, webinars, and online resources, where you can get help with planning and structuring your assignments.  
• industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities.

Course leaders and tutors

John Hayes

Principal Lecturer in Creative Media, International Business Developer

Since joining Sheffield Hallam University John has been course leader for the BA/MArt Digital Media Production and BA/MArt Games Design courses, as well as Departmen … Read more

Applied learning

Work placements 

You’ll have the opportunity to go on a work placement for up to 12 months, where you’ll apply academic theory and your skills in a real-world setting. This hands-on experience will enhance your professional development and help you to make informed career choices after graduation. We’ll support you to source a placement that is relevant to your course. Throughout your placement, you’ll be supported to reflect on your experience and contribution to the organisation you work for. You'll also share your progress and achievements with your Placement Academic Supervisor as part of your final assessment.

Live projects 

Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio. Previously students have worked with a range of clients and sectors such as the Data and Marketing Association, Instagram, Royal Mail, KFC, Sheffield City Council, The Economist, Whyte & Mackay and St Luke’s hospice.

Field trips 

During the course you will visit digital agencies and creative studios to gain insight on the latest industry practice and opportunities. Previously our students have visited companies such as Hydra Creative, Objective, Google, Quba Creative and Four Agency.

Networking opportunities 

The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities. 

Industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead. 

Future careers

This course prepares you for a career in 

• Managing or consulting on social media 
• Digital PR 
• Marketing 
• Projects 
• Products 
• Digital media 
• Communication strategies 
• Entrepreneurship and digital innovation 
• Digital media designers 
• Analysts 
• Digital change leaders and innovators

Previous graduates of this course have gone on to work for

• Omega
• Nationwide Bank
• Twinkl
• First Group PLC
• Joi Polloi
• Jola Cloud
• SEO Works
• Finsbury Media
• BBC
• Euronews
• Four Agency

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 

Location

Howard Street
Sheffield
S1 1WB

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Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

Fees and funding

• Home students
• International students

Home students

Our tuition fee for UK students starting full-time study in 2025/26 is £12,120 for the course. The tuition fee displayed above is for the full course. For this work experience route, your fees will be payable over two years, divided into two annual payments based on credits studied. The fee includes dedicated employability support to help you prepare for and secure work experience. It does not guarantee you a placement and if a placement is not secured the work experience fee will still be charged. If a placement is not secured you will transfer to the standard version of the course to complete your remaining credits, where the balance of your course fees will be due in year one in line with completing the course.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for UK students starting full-time study in 2025/26 is £19,225 for the course. The tuition fee displayed above is for the full course. For this work experience route, your fees will be payable over two years, divided into two annual payments based on credits studied. The fee includes dedicated employability support to help you prepare for and secure work experience. It does not guarantee you a placement and if a placement is not secured the work experience fee will still be charged. If a placement is not secured you will transfer to the standard version of the course to complete your remaining credits, where the balance of your course fees will be due in year one in line with completing the course.

Postgraduate student loans

Up to £12,471 is available in 2024/25 for home students on most masters courses.

Learn more

Additional course costs

The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.

General course additional costs

Additional costs for Sheffield Creative Industries Institute (PDF, 153.7KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.