Everything you need to know...
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What is the fee?
Home: £9,535 per year (£1,200 for placement year)
International/EU: £17,155 per year (£1,200 for placement year) -
How long will I study?
3 / 4 Years
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Where will I study?
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What are the entry requirements?
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What is the UCAS code?
BB01
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When do I start?
September 2025
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Placement year available?
Yes
Course summary
- Study a range of business models and marketing strategies from a variety of sectors.
- Understand how they differ from start-ups to SMEs to established corporations.
- Leverage customer and market insights to develop successful business and marketing strategies.
- Gain real-world experience from placements, internships and consultancy projects.
- Join a hub of entrepreneurs and creatives in our award-winning enterprise centre.
On our BA (Hons) Business Management and Marketing degree, you'll explore the contemporary challenges and strategies you'll need to manage and market thriving businesses, while gaining real-world experience and specialising in your own area of interest. When you graduate you'll enter the job market as a resourceful and adaptive business professional – ready to lead organisations or create your own venture.
Come to an open day
Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).
How you learn
Based in our Sheffield Business School, you'll join a global community where business leaders, researchers and business students all come together to solve problems and make things better.
Our academics are highly skilled professionals who share their industry expertise, research and cutting-edge knowledge in the classroom. And because we have extensive links with the local business community, we can help you find employment as a work-ready graduate.
You learn through:
- On-campus lectures, seminars and tutorials
- Digital learning platforms
- Industry visits and field trips
- Independent study
- Live consultancy projects
- Practice-based learning and group work
- Simulated collaborative work environments
- Problem-solving workshops
- Class debates
- Presentations
Key Themes
You’ll learn what it means to champion social, cultural and environmental consumerism through ethical business and marketing practices. At the same time you’ll respond to contemporary market challenges with methodical and collaborative problem-solving techniques.
By bringing together market research, customer insights and competitor analysis, you’ll learn how to develop successful business and marketing strategies. You’ll explore central themes of strategic marketing such as customer experience, digital integration and brand management.
Throughout the course, we’ll encourage your curiosity, courage and ambition as an effective team player who works with others to solve business challenges.
Real-world global application is deeply rooted throughout the course – you'll develop an entrepreneurial, global and inclusive mindset, alongside the digital skills you need to get ahead.
Course Support
Throughout your learning journey, you'll experience a range of dedicated support, such as:
- Access to specialist support services to help with your personal, academic and career development.
- Access to our Skills Centre with one-to-ones, webinars and online resources.
- Free office and studio space, expert workshops, freelance opportunities, and a vast business network ready for you to tap into.
- Career support for up to five years after graduating.
Course leaders and tutors
Dan Woodason
Course Leader and Senior LecturerSenior Lecturer and Course Leader in Events Management for the Department of Service Sector Management at Sheffield Business School
Applied learning
We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.
Placements
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.
Previous students have worked at globally-recognised brands such as L’Oreal, Chanel and Nintendo as well as not-for-profit organisations and smaller businesses.
You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.
Live Projects
As part of your studies, you’ll take on projects set by external organisations – these allow you to apply your learning to the real world, build your business network and take your first step on your chosen career ladder.
From creating launch plans to delivering campaigns, you’ll tackle at least one live project per year. Previous students have worked with Granola, Ava Rex and John Lewis.
Field Trips
You may also have the opportunity to visit leading UK brands, agencies and institutions, such as the BBC’s MediaCityUK in Manchester and ITV Studio in London.
Networking Opportunities
With the support of our award-winning i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.
You can hear first-hand from business leaders and esteemed alumni as they deliver guest masterclasses.
We also support you to run local student societies and join UK-wide networking events such as The Marketing Club.
Competitions
You can build your profile by taking part in competitions such as The Pitch, delivered by the Chartered Institute of Marketing.
One of our students recently won a competition held by Rise at Seven, securing a graduate job with the agency as a result.
Future careers
Graduates from this course go on to a wide range of business careers predominantly in Marketing but also in Business strategy, Human resources and Finance.
Previous graduates of this course have gone to work for global brands such as:
- Barclays
- Boots
- Haribo
- Jaguar Land Rover
- Mattel
- Nationwide
- NHS
- Saatchi
- Virgin
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
You’ll study in world-class learning facilities, such as specialist labs, design studios, practice facilities, simulation environments, our award-winning enterprise centre and a 24/7 library.
You may also have access to specialist marketing platforms and equipment, such as:
- Marketing intelligence platforms such as Mintel and EuroMonitor
- SEO analytical software
- Design and video editing tools from the Adobe Suite
- Video cameras and recording equipment
- Social media management platforms
- Consumer insight tools
- The World Advertising Research Centre
- Business gamification simulation equipment
- LinkedIn Learning
As part of our campus masterplan, we’re developing a brand new, net-zero-ready building right at the heart of the city centre.
You’ll benefit from dedicated business facilities such as a business lounge, trading floor and languages hub, plus plenty of room to study in social learning spaces, seminar rooms and PC labs – all set in 400 square metres of stunning green space, where you can socialise, eat, relax and study.
Media Gallery
Entry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
GCSE equivalents
- Level 2 Literacy or Functional Skills Level 2 English
- Level 2 Numeracy or Functional Skills Level 2 Maths
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
• entry with prior credit - we consider applications for direct entry to the final year from those holding Higher National Diplomas or equivalent qualifications
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Contemporary Business Management
Foundations Of Business
Foundations Of Marketing
Understanding People And Cultures
Year 2
Compulsory modules
Applied Business Management Practices
Building Customer Value
Managing Business And Financial Performance
Elective modules
Developing Your Business Idea
Experiential Marketing Events
Foreign Language (French, Spanish, Italian)
Study Abroad - Sheffield Business School
The Digital Customer Experience
Year 3
Optional modules
Placement Year
Final year
Compulsory modules
Consultancy Project In Business Management
Strategic Marketing And Brand Management
Strategy In The Global And Digital Environment
Elective modules
Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context
Fees and funding
Home students
Our tuition fee for UK students on full-time undergraduate courses in 2025/26 is £9,535 per year. These fees are regulated by the UK government and therefore subject to change in future years. During your placement year you will pay a reduced fee of £1,200.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sheffield Business School (PDF, 142KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
