Everything you need to know...
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What is the fee?
Home: See fees section below
International/EU: £17,155 per year -
How long will I study?
3 / 4 Years
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Where will I study?
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What are the entry requirements?
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What is the UCAS code?
9I7Y
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When do I start?
September 2025
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Placement year available?
Yes
Course summary
- Learn how to influence the world of fashion through app design, publications, branding, events and experiential campaigns
- Explore innovative technologies and how to communicate fashion, artefacts and brand messages
- Create a unique portfolio and participate in industry-recognised events that get seen by industry leaders
- Join a hub of artists, designers and makers who thrive in our extensive workshops and state-of-the-art facilities
This course prepares you for an exciting career in the global fashion industry. Graduates of this course are ready to explore exciting careers in styling, trend forecasting, marketing, public relations, brand communications, and content creation.
Number 18 in the UK
We're the 18th best university in the UK for fashion and textiles in the Guardian University Guide 2025.
Creative UK membership
We are members of Creative UK, which means our art and design students are also members until they graduate. With 10,000 members in its network, Creative UK represents, champions and supports the UK’s creative industries, advocating on the issues that matter the most to creative communities.
Come to an open day
Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.
Teaching quality
Student work
Adele was a project manager for a live event with global fashion brand Weekday.
View our students' work
View our gallery of student work and learn more about the exciting projects they've been working on this year.
How you learn
Our courses are designed with key principles of engaging you with the world, collaborating with others, challenging you to think in new ways, and providing a supportive environment where you can thrive.
Based in our bespoke studios, workshops, and digital spaces, you’ll become part of a dynamic and collaborative learning community. Together, you’ll undertake creative adventures, explore possibilities, and challenge conventions.
Through our teaching, we help you unlock your potential to contribute as a creative thinker and doer and apply your knowledge to industry, culture, society, and life systems.
You learn through:
- Studio practice
- Workshops
- Technical demonstrations
- Group and individual tutorial
- Crit activities
- Lectures
- Guest talks
- External visits and field trips
We take a holistic and person-centred approach to assessment to support your creative growth while respecting the diverse ways people learn.
Key themes
The course promotes a new sense of awareness for the future of the industry by carefully curating the journey of fashion from concept to communication.
We champion diversity and awareness in fashion through subjects such as sustainability, sociocultural heritage, community engagement, and the positive representation of race, gender and sexuality.
During the course, you'll be introduced to a variety of practical industry tasks, activities and scenarios led by course tutors, technicians, fashion brands and agencies. You’ll be able to explore a wide range of pathways within styling, marketing and trend.
You will develop your communication skills using softwareand creative media, and techniques including digital graphic design and print,photography, moving image and interactive media. You'll also develop your management skills bydirecting projects and learning marketing strategies which can be applied to new fashion trends and consumerexperiences.
Course support
We’re a dedicated, qualified, and highly experienced teaching team, with world-leading research and recognised professional creative reputations, who take the time to get to know you.
Throughout your learning journey, you’ll experience a range of dedicated personal, academic and career development support, such as:
- Access to our Skills Centre with one-to-ones and online resources to help with planning and structuring your assignments
- Access to office and studio space, expert workshops, freelancing opportunities and a vast business network to tap into
- Industry-specific employability activities and careers support for up to five years after you graduate
The course develops strategies of attention, empathy, imagination, courage and resilience in the face of an uncertain future. Our course prioritises care as a critical activity – care for global human contexts and for the more-than-human world.
Course leaders and tutors
Applied learning
Your course has been designed to embrace real-world challenges and provide you with the practical skills and knowledge to be successful.
We do this by developing your expertise in collaboration with the professional creative and cultural sectors – with commercial and creative practitioners, commissioners, clients and arts organisations.
Work placements
You’ll have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements before your final year. This gives you valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV.
Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding through the Turing Scheme.
Live projects
Gain practical experience within an industry context by working on real-life creative briefs. These hands-on projects will sharpen your skills and provide you with a firsthand understanding of the challenges and demands of the fashion industry.
Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion.
Field trips
In each year of your course, you’ll have the opportunity to go on study trips in the UK and abroad. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections.
There’s also the option to enhance your studies further with our optional field trips. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs – as well as visiting leading fashion, communication and design museums.
Students can also apply for funding through the Turing Scheme to support a study exchange or placement outside of the UK.
Networking
On this course, you’ll be part of a vibrant community of creatives. You’ll be able to work alongside industry practitioners who bring their expertise and network connections to the course.
You'll also be able to participate in industry-recognised events and engagements with Graduate Fashion Week and the British Fashion Council, giving you the opportunity to build your own network in the world of fashion.
Competitions and exhibitions
We support you to enter national and international competitions. Past competitions such as the British Fashion Council, D&AD and Graduate Fashion Week have helped students to build upon their professional profiles through individual coverage and exposure.
At the end of your final year, you’ll have the opportunity to exhibit your work in our annual Future Now Festival of Creativity – to which we invite VIP guests, employers, businesses, influencers, friends and family and the general public. The festival is widely attended and is hosted in the city centre. You’ll also be able to curate and exhibit your work on our online Gallery.
Employability
95% of our graduates are in work or further study fifteen months after graduating (2021/22 Graduate Outcomes Survey).
Future careers
This course prepares you for careers and future study in:
- Styling
- Art direction
- Performance marketing
- Events and promotion
- Journalism
- Copyrighting
- Advertising
- Digital marketing
- Influencer media
- Fashion photography
- Visual merchandising
- Trend prediction
- Public relations
- Events management
- Product development
- Brand strategy
Many of our graduates launch their own businesses, while others achieve roles with some of the fashion industry’s biggest brands, including:
- Adidas
- B. The Communications Agency
- Blogfabrik
- Dazed & Confused
- Gucci
- iD
- Jaywing
- JD Sports
- John Lewis
- Nike
- SHOWstudio
- Superdry
- The Fashion Network
- The Hutton Group
- The White Company
- Urban Outfitters
- USP Trend
- WGSN
- Wonderland
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreLearn more about your department
Art and Design facilities tour - fashion studios
Take a look around the fashion studios and shared workshops in the Department of Art & Design at Sheffield Hallam University.
Equipment and facilities
The ‘Studio’ is placed at the heart of the student journey, providing an incubator for collaboration, community and curiosity.
It’s a vibrant place where you can explore traditional crafts and experiment with progressive ways of making. Here you can engage with specialist tools and equipment, such as:
- Industry-standard computer hardware and software, including Adobe Creative Cloud
- A media centre with photography, film and audio equipment
- Digital print facilities including digital fabrication, large-format and risograph
- Virtual reality equipment and software
- Analogue print facilities including screen printing, fabric printing and letterpress
- Styling kits
- Stop-motion rostrum facilities
- Book-building and framing equipment
- Woodwork facilities
You’ll also have access to a wide variety of facilities across the university campuses – including a 24-hour learning centre, Students’ Union, cafes and eateries, lecture theatres, exhibition spaces and more.
360 tour - City Campus
Media Gallery
Entry requirements
All students
UCAS points
- 112 - 120
This must include at least 64 points from two A levels, or equivalent BTEC National qualifications (to include a relevant subject, such as Art, Design and Technology, Textiles or Graphics For example:
- BBC-BBB at A Level.
- DDM in BTEC Extended Diploma.
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies.
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
GCSE
- English Language or literature at grade C or 4 or equivalent
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an Art, Design or Media related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Portfolio review
If your application is successful, you will receive an email inviting you to submit a link to your portfolio.
The portfolio helps us understand whether we are able to offer you a place on the course you’ve applied for. Your UCAS statement and portfolio provide you with the opportunity to demonstrate your creative experience, potential ability and enthusiasm for the course you’ve applied for. Visit our portfolio review guidance.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Module Aim:
The module will introduce you to a range of written and practical communication skills appropriate to art, design, fashion and management. You will develop your understanding and proficiency of research-orientated methods, observation, and analysis with consideration of audiences. You will acquire knowledge of marketing frameworks, concepts and brand strategies. You will explore and develop a varied range of research techniques, project management skills and innovative methodologies relevant to the Fashion Management and Communication industry.
Indicative content:
Typical content may include:
• Ethical and sustainable issues
• Participation in debate and discussion
• Market research
• Cultural, economic and social influences
• Globalisation and fashion awareness
• Technological innovations
• Brand values
• Creative brand strategy
This is the level 4 work experience module and will enable you to work on an Applied Project.
Module Aim:
This module aims to introduce you to the diverse range of principles, theories, and practices of contemporary, culturally informed Fashion Management and Communication. You will gain work experience through industry engagement with an applied project, enabling you to collaborate with external partners to respond to real world challenges. You will actively consider client and audience requirements. You will explore the relationship between people, products and media in the design and implementation of a communication package.
Indicative Content:
Typical content may include:
• Market & design research.
• Ideation methods.
• Applied project.
• Working with clients and industry professionals.
• Collaboration and negotiation.
• Using crits and feedback effectively.
• Understanding audiences.
• Still and moving image.
• Observation, investigation, and analysis.
• Communication theory and practice.
• Pitching and presenting concepts.
• Digital skills development.
Year 2
Compulsory modules
Module Aim:
You will learn to recognise and use a range of communication tools related to diverse future global fashion trends. You will engage in a chosen subject to demonstrate your understanding of trends, new technologies, global movements and target audiences. You will apply communication skills to areas such as; journalistic and academic report writing, product placement, image sourcing, photography, styling, moving-image, conceptual publication, trend package and brand strategy. You will utilise your creative and technical skills to produce a personal identity and branded outcomes, communicating an individual visual style to enhance your professional pathway.
Indicative Content:
Typical content may include:
• Research and creative development.
• Trends in consumer behaviors.
• Image making.
• Fashion film.
• Brand strategies.
• Future trends and cycles.
• Project presentation.
• Body of work responding to brief.
• Digital skills development.
• Personal branding.
• Optional sandwich placement preparation.
• Career readiness programme.
Module Aim:
This project-based module will facilitate you to collaborate with others to tackle sustainable development challenges creatively. With the support of academics and external stakeholders, you will develop your collaborative, creative, communication, and presentation skills. Through multi-disciplinary project work, you will develop an informed and imaginative response to local and global sustainable development challenges.
Learning will be blended and delivered through teaching, workshops, doing, and independent study individually and in groups.
Indicative content:
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Study and consideration of Sustainable Development
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Exploration and utilisation of collaborative skills
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Exploration and utilisation of design thinking and creative thinking tools
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Project management
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Creative research methods
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Understanding audiences
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Communication and presentation skills
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Working with others, building relationship including with external stakeholders
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Critical thinking and reflection
This is the level 5 work experience module and will enable you to work on an enhanced Applied Project.
Module Aim:
This module further prepares you for industry practice. You will apply your knowledge to a real-world context and participate in work experience through an enhanced applied project. You will develop experimental, diverse and critical approaches to generating concepts that will enable you to respond to new demands in the global fashion industry. Based on market research and live industry feedback, you will create a proposal for a fashion experience and/or communication strategy for an external partner. This will include content creation, image making, fashion film, promotion of an event, re-branding and experiential design.
This module also includes preparation for sandwich placement success including the Applied Diploma.
Indicative Content:
Typical content may include:
• Enhance applied project.
• Ethical contracts.
• Project management report.
• Market research.
• Strategic and visual communication.
• Reflective evaluation of module experience.
• Body of work responding to an external brief.
• Brand positioning.
• Understanding evolving fashion landscapes.
• Developing or rebranding a fashion-based organisation.
• Attracting and retaining consumers.
• Engagement with industry practitioners.
• Pitching and presenting concepts.
Elective modules
This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University’s approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada.
Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foster intellectual maturity while enhancing co-curricular skills and students' long-term employability.
Study abroad for credit is permitted on existing university-approved courses only. Students are awarded credits and grades at the partner institution, which are converted into Sheffield Hallam credits and grades on return and included in the Sheffield Hallam degree classification.
Please check and refer to the webpage How study abroad works. You must submit a Learning Agreement outlining the modules you will be taking at the partner institution. The Learning Agreement will be signed off by your academic tutor to ensure that the Learning broadly covers the Learning Outcomes set out in your course curriculum during your study abroad.
Year 3
Compulsory modules
Module aim:
The aim of this module is to enhance students’ professional development through the completion of and reflection on meaningful work placement(s).
A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. The placement will:
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Allow student to apply the skills, theories and behaviours relevant and in addition to their course
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Enable students to enhance their interpersonal skills in demand by graduate employers – communication, problem solving, creativity, resilience, team work etc.
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Grow their student network and relationship building skills.
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Provide student with insights into the industry and sector in which their placement occurs
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Help student make informed graduate careers choices.
Indicative Content:
In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.
Their personal Placement Academic Supervisor (PAS) will be their key point of contact during their placement and will encourage and support students to reflect on their experience, learning and contribution to the organisation they work for.
To demonstrate gains in professional development, students will be required to share their progress, learning and achievements with their Placement Academic Supervisor and reflect on these for the summative piece of work.
Final year
Compulsory modules
Module Aim:
In this module, you will build on your knowledge and understanding of Fashion Management and Communication theory and practice. You will apply the advanced skills required to negotiate, plan, research and formulate an innovative and exciting approach to writing, presented in a highly creative format. Through independent research-based enquiry and discussion with academic staff, you will negotiate choices about the direction of your final project and personal branding with an emphasis on the direction of your future professional and creative career
Indicative Content:
Typical content may include:
• Individual project management.
• Research and analysis.
• Interaction with peers and stakeholders.
• The analysis and synthesis of ideas and knowledge.
• Cultural, economic and social influences.
• Ethical and sustainable issues.
• Personal branding.
• Project proposal.
• Participation in debate and discussion.
• Globalisation and fashion awareness.
• Origination of personal proposals.
This is the level 6 work experience module and will enable you to work on a Consultancy, Employer Led Scholarly Research project.
Module Aim:
This module focuses on the creation of a Fashion Management & Communication portfolio. You will present your portfolio with an emphasis on professional viability, cultural relevance, and industry standard outcomes. You will professionally engage and apply your skills and knowledge to real-world industry led competitions and outcomes. Working independently, you will undertake in-depth primary and secondary research and subject based project development. Driven by collaboration with external partners, subject specialists and peers you will explore diverse perspectives, personal reflection and your intended career pathway.
Indicative Content:
Typical content may include:
• The production and curation of a graduate portfolio.
• Consultancy led research.
• Design research and analysis.
• Project development and ideation.
• Interaction with peers, partners and stakeholders.
• The analysis and synthesis of theory and practice.
• Engagement with competitions.
• Digital skills development.
• Origination of creative outcomes.
• Experimentation with visual communication methods.
• Presenting work.
Fees and funding
Home students
Our tuition fee for UK students on full-time undergraduate courses in 2025/26 is £9,535 per year (capped at a maximum of 20% of this during your placement year). These fees are regulated by the UK government and therefore subject to change in future years.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year (capped at a maximum of 20% of this during your placement year)
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sheffield Creative Industries Institute (PDF, 268.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
