Module Aim:  

This module aims to further your disciplinary knowledge and experience. Through a series of workshops and the development of a creative project, you will build on the basic practical skills you acquired in the Foundation Skills & Methods. 

You will further develop your independent approach and confidence whilst employing practical skills in the production of creative project outcomes. 

You will be encouraged to consider the wider influences of history, environment, society and culture on Art and Design disciplines as well as your own practice.  
 
Indicative Content: 

• Projects are set by staff but grounded in self-directed study and research; these form the basis of your practice work. 

• Practical skills will be delivered in seminars and workshops. Workshop activities will compliment your practice. 

• You will take part in peer review and crit sessions. During these crit sessions you will discuss your work and that of others. Complimenting the group crit sessions there will be a number of tutorials where you receive feedback, advice and guidance on the development of your practice at a more individual level. 

• Projects are supported by your tutors while at the same time this module encourages increased independence and self-directed study and research. 

This module introduces you to Art & Design practices alongside the core skills and techniques needed to develop your portfolio. The module promotes an experimental, risk-taking and creative outlook on project work to build your confidence about learning in Higher Education whilst introducing you to study resources and support available at university. 

Project based learning encourages you to build your practical skills. At the same time you will learn skills in research, creativity and reflective thinking. You will begin to understand your strengths and identify areas to develop relevant to your continued study and professional awareness.   

INDICATIVE CONTENT 

• Creative core skills: studio practice, observational drawing, effective sketching, technical/perspective drawing, print, photography, laser cutting, sewing, collage, digital image capture & manipulation. 

• Group projects: to open your curiosity and develop your ability to experiment and take risks, whilst fostering strong working relationships with your peers. 

• Creative methodologies: generating ideas: mind maps, (responding to creative research techniques). 

• A range of study skills: to support your practice such as planning and managing your time, effective writing & communication, and understanding the value of constructive criticism, working independently and in groups.  

• Using the Learning Centre, your SHU email account and the virtual learning environment (Blackboard). 

• How to access the range of student support services offered by the university. 

Module Aim:  

The module will introduce you to a range of written and practical communication skills appropriate to art, design, fashion and management. You will develop your understanding and proficiency of research-orientated methods, observation, and analysis with consideration of   audiences. You will acquire knowledge of marketing frameworks, concepts and brand strategies. You will explore and develop a varied range of research techniques, project management skills and innovative methodologies relevant to the Fashion Management and Communication industry. 

Indicative content:  

Typical content may include: 

• Ethical and sustainable issues

• Participation in debate and discussion 

• Market research 

• Cultural, economic and social influences

• Globalisation and fashion awareness

• Technological innovations 

• Brand values

• Creative brand strategy

This is the level 4 work experience module and will enable you to work on an Applied Project.  

Module Aim:  

This module aims to introduce you to the diverse range of principles, theories, and practices of contemporary, culturally informed Fashion Management and Communication. You will gain work experience through industry engagement with an applied project, enabling you to collaborate with external partners to respond to real world challenges. You will actively consider client and audience requirements. You will explore the relationship between people, products and media in the design and implementation of a communication package.  

Indicative Content:  

Typical content may include: 

• Market & design research. 

• Ideation methods.  

• Applied project. 

• Working with clients and industry professionals. 

• Collaboration and negotiation. 

• Using crits and feedback effectively. 

• Understanding audiences. 

• Still and moving image. 

• Observation, investigation, and analysis. 

• Communication theory and practice. 

• Pitching and presenting concepts. 

• Digital skills development. 

Module Aim:  

You will learn to recognise and use a range of communication tools related to diverse future global fashion trends. You will engage in a chosen subject to demonstrate your understanding of trends, new technologies, global movements and target audiences. You will apply communication skills to areas such as; journalistic and academic report writing, product placement, image sourcing, photography, styling, moving-image, conceptual publication, trend package and brand strategy. You will utilise your creative and technical skills to produce a personal identity and branded outcomes, communicating an individual visual style to enhance your professional pathway. 

Indicative Content:  

Typical content may include: 

• Research and creative development. 

• Trends in consumer behaviors. 

• Image making. 

• Fashion film. 

• Brand strategies. 

• Future trends and cycles. 

• Project presentation. 

• Body of work responding to brief. 

• Digital skills development. 

• Personal branding. 

• Optional sandwich placement preparation. 

• Career readiness programme.  

Module Aim:  

This project-based module will facilitate you to collaborate with others to tackle sustainable development challenges creatively. With the support of academics and external stakeholders, you will develop your collaborative, creative, communication, and presentation skills. Through multi-disciplinary project work, you will develop an informed and imaginative response to local and global sustainable development challenges. 

Learning will be blended and delivered through teaching, workshops, doing, and independent study individually and in groups.  

Indicative content:  

• Study and consideration of Sustainable Development  

• Exploration and utilisation of collaborative skills 

• Exploration and utilisation of design thinking and creative thinking tools  

• Project management 

• Creative research methods 

• Understanding audiences 

• Communication and presentation skills 

• Working with others, building relationship including with external stakeholders 

• Critical thinking and reflection 

This is the level 5 work experience module and will enable you to work on an enhanced Applied Project.

Module Aim:

This module further prepares you for industry practice. You will apply your knowledge to a real-world context and participate in work experience through an enhanced applied project. You will develop experimental, diverse and critical approaches to generating concepts that will enable you to respond to new demands in the global fashion industry. Based on market research and live industry feedback, you will create a proposal for a fashion experience and/or communication strategy for an external partner. This will include content creation, image making, fashion film, promotion of an event, re-branding and experiential design.

This module also includes preparation for sandwich placement success including the Applied Diploma.

Indicative Content:

Typical content may include:

• Enhance applied project.

• Ethical contracts.

• Project management report.

• Market research.

• Strategic and visual communication.

• Reflective evaluation of module experience.

• Body of work responding to an external brief.

• Brand positioning.

• Understanding evolving fashion landscapes.

• Developing or rebranding a fashion-based organisation.

• Attracting and retaining consumers.

• Engagement with industry practitioners.

• Pitching and presenting concepts.

Module aim:    

The aim of this module is to enhance students’ professional development through the completion of and reflection on meaningful work placement(s).  

A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. The placement will: 

• Allow student to apply the skills, theories and behaviours relevant and in addition to their course 

• Enable students to enhance their interpersonal skills in demand by graduate employers – communication, problem solving, creativity, resilience, team work etc.  

• Grow their student network and relationship building skills. 

• Provide student with insights into the industry and sector in which their placement occurs 

• Help student make informed graduate careers choices. 

Indicative Content:  

In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.  

Their personal Placement Academic Supervisor (PAS) will be their key point of contact during their placement and will encourage and support students to reflect on their experience, learning and contribution to the organisation they work for.  

To demonstrate gains in professional development, students will be required to share their progress, learning and achievements with their Placement Academic Supervisor and reflect on these for the summative piece of work. 

Module Aim:  

In this module, you will build on your knowledge and understanding of Fashion Management and Communication theory and practice. You will apply the advanced skills required to negotiate, plan, research and formulate an innovative and exciting approach to writing, presented in a highly creative format. Through independent research-based enquiry and discussion with academic staff, you will negotiate choices about the direction of your final project  and personal branding with an emphasis on the direction of your future professional and creative career 

Indicative Content: 

Typical content may include: 

• Individual project management. 

• Research and analysis. 

• Interaction with peers and stakeholders. 

• The analysis and synthesis of ideas and knowledge. 

• Cultural, economic and social influences. 

• Ethical and sustainable issues. 

• Personal branding. 

• Project proposal. 

• Participation in debate and discussion. 

• Globalisation and fashion awareness. 

• Origination of personal proposals. 

This is the level 6 work experience module and will enable you to work on a Consultancy, Employer Led Scholarly Research project.  

Module Aim:  

This module focuses on the creation of a Fashion Management & Communication portfolio. You will present your portfolio with an emphasis on professional viability, cultural relevance, and industry standard outcomes. You will professionally engage and apply your skills and knowledge to real-world industry led competitions and outcomes. Working independently, you will undertake in-depth primary and secondary research and subject based project development. Driven by collaboration with external partners, subject specialists and peers you will explore diverse perspectives, personal reflection and your intended career pathway. 

Indicative Content:  

Typical content may include: 

• The production and curation of a graduate portfolio.  

• Consultancy led research.  

• Design research and analysis. 

• Project development and ideation. 

• Interaction with peers, partners and stakeholders. 

• The analysis and synthesis of theory and practice. 

• Engagement with competitions.  

• Digital skills development. 

• Origination of creative outcomes. 

• Experimentation with visual communication methods. 

• Presenting work.