It's been a difficult year for businesses. But our work-ready students have been on hand to provide cost-effective support, fresh ideas and expertise.

Over the last year, our students from first to final year have worked with Hallam Barbell Weightlifting club on a range of applied projects — from finance, accounting and marketing to computing and human resources. 

With support from the Applied projects team and students from Sheffield Business School and the Sport and Physical Activity department, our students have been proactively exploring areas within the club that could be reviewed and developed.  

Hallam students have provided the club with a breadth of recommendations in areas such as finance, branding, marketing, social media, website design and organisational development. As we begin to move forward post-pandemic, the insight, research and recommendations are a valuable source of information to help us grow our club.

The University demonstrates a clear commitment to local businesses, the local economy and the student community. I’ve enjoyed knowing that I have been able to provide students with real world skills and experiences that will benefit them as they prepare to join the world of work.

I'd recommend other SMEs to take the time to engage with the support Sheffield Hallam offers to businesses. There is a requirement for time and investment, however the dividends returned in the output makes it worthwhile.

Founder and Head Coach of Hallam Barbell Weightlifting Club, Dave Hembrough