From photography, videography to illustrations, our use of imagery and content allows us to tell our story authentically and express our values.
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Where possible, use real students or staff, so that they are authentic, representative and relatable.
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Make sure that appropriate consent is obtained and kept for future records.
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Use images that reflect diversity, promote equality and are equally representative to all genders, races, abilities, ages, beliefs, sexual orientations and partnership statuses.
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Use the highest quality imagery to communicate our high standards of quality and professionalism. For print, the minimum spec for photography is 300dpi.
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Keep the focus on people (with objects or projects in a supporting capacity) to help our audience connect to the message.
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Use natural lighting.
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Ensure the location is relevant to the subject matter.
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Videos should include the official Sheffield Hallam ‘outro’ clip so that the content is recognisably ours. Branded video clips are available to download in Bynder.
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If using third-party images, make sure you obtain and keep a record of the original owner’s permission.
