Our brand identity

It all starts here. Use this guide to bring the Sheffield Hallam brand to life with confidence and clarity.

Our logo, colour palette, font and tone of voice are the heart of our visual identity, with each playing a crucial role in identifying our brand. They help to project our unique personality and identity.

We can all speak with one voice to different audiences, and present a consistent, quality image of who we are and what we stand for — a University committed to Transforming Lives through our vision to be the world’s leading applied university.

Sheffield Hallam University. Knowledge Applied.