Welcoming our first international startup

15 May 2020

Welcoming our first international startup

A room with a 'robot therapist’ for people with brain and heart disorders

Israeli digital therapy start-up Selfit Medical Ltd is the first international business to join the AWRC Wellbeing Accelerator programme.

Based in Tel Aviv, Selfit focus on finding solutions to help ageing populations. They have developed a ‘robot therapist’ for people with brain and heart disorders.

This guides individuals through a personalised physical therapy plan – projecting movement directions and combining audio prompts with the capacity to film and review. 

Selfit’s patented system can help to alleviate issues associated with ageing and illness prevention. It can also manage other disorders – such as strokes, Parkinson’s disease, heart disease and cognitive impairment.

They say

“We’ve been trying for some time to enter the UK healthcare and wellness markets so joining the AWRC Wellbeing Accelerator is a great opportunity for us. We’re excited to get access to leading scientists and clinicians via the programme and look forward to learning how to bring our technology to market in the UK.”

Shahar Figelman, CEO of Selfit Medical

“We are delighted to accept Selfit Medical Ltd as the first international start-up recruited on to the programme. Its technology is really innovative and very timely with the issues of an ageing population, and rising levels of conditions such as stroke and Parkinson’s meaning novel solutions are required. We look forward to supporting the business to reach its goals.” 

Simon Butler, Head of the AWRC Wellbeing Accelerator

 

 

About the AWRC Wellbeing Accelerator

The AWRC Wellbeing Accelerator is a rolling programme running from April 2020 to March 2021 that supports startups, academics, and businesses working in wellbeing with mentoring, sector expertise and specialist facilities. 

Based in Sheffield Hallam University’s AWRC, participants will have access to world-class R&D capabilities that allow for rapid prototyping through to precision engineering, laboratories for product testing, support networks and a clinical research centre.