We believe in a future where a child born today should expect to live 100 years of healthy active life. The problem is that physical activity has been engineered out of daily living. This has resulted in the majority of society — and particularly the least affluent — experiencing negative physical, mental and emotional health, with huge medical, psychosocial, environmental and economic consequences. Promoting lifelong physical activity is therefore a priority.
To address this challenge, we undertake research and innovation that seeks to create the conditions that mean everyone in society can live healthy, active and prosperous lives as they age.
Through our research we help prevent non-communicable disease by creating innovations that provide children and young people with an active start to life, recognising the importance of the family unit.
We support people and communities to sustain meaningful contributions to society as they age, and ensure individuals and communities are empowered (e.g. via social prescribing and hyper-local innovations) to remain active throughout their lives.
We work with communities — building on what is strong, not what is wrong — to identify solutions and overcome barriers to a healthy active life.
We work with startups, entrepreneurs and global businesses to develop products and services that create healthier, physically active communities, increase productivity and deliver sustainable economic growth.
We work with commissioners and policymakers to transition resources and ideas away from the paradigm of treating illness and towards prevention. We explore new methodological and evaluation approaches to wellbeing.
We are bold and curious in our pursuit of innovations that transform the health and wellbeing of people and populations across the lifespan, harnessing the talent, skills and expertise from different disciplines and sectors to do so.
