Dr Philip Coombes BA, MA, PhD, DipM, FCIM, FHEA
Senior Lecturer in Marketing
Summary
I am a Senior Lecturer in Marketing offering a mix of teaching, research and corporate experience. I teach a range of marketing and strategy topics on undergraduate, postgraduate and degree apprenticeship programmes.
About
I am a Senior Lecturer in Marketing offering a mix of teaching, research and corporate experience. I teach a range of marketing and strategy topics on undergraduate, postgraduate and degree apprenticeship programmes. My principal research interests lie at the intersection of industrial marketing, strategic management, entrepreneurship and, in particular, the concept of business models. Prior to becoming an academic, I spent several years working in various senior sales and marketing roles in the logistics and transportation sector.
Teaching expertise
- Marketing
- Strategic Management
Research
- Strategy and Marketing
Industry Links
- Developing student projects
Teaching
Sheffield Business School
Subject Area
Marketing, Enterprise and Events Management
Courses Taught
- BA (Hons) Business Management
- BA (Hons) Business and Marketing
- BA (Hons) Digital Marketing
- BA (Hons) Marketing Communications and Advertising
- MSc International Marketing
- MSc International Business and Marketing
Modules Taught
- Foundations of Business
- Foundations of Digital Marketing
- Digital Marketing
- Dissertation
Publications
Journal articles
Mathew, R., Coombes, P., Cock, S., Johnston, A., Walsh, S., & Walker-Smith, L. (2024). Towards a ‘Newer Normal’? A Bibliometric Analysis Examining Organisational Culture in the Post-COVID-19 Higher Education Landscape in the United Kingdom. International Journal of Changes in Education. http://doi.org/10.47852/bonviewIJCE42023668
Coombes, P. (2024). Systematic Review Research in Marketing Scholarship: Optimizing Rigor. International Journal of Market Research, 66 (6), 687-693. http://doi.org/10.1177/14707853231184729
Coombes, P. (2023). Operationalizing collaborative business models: A practitioner capabilities lens. Journal of Business Models, 11 (2), 25-31. http://doi.org/10.54337/jbm.v11i2.7475
Coombes, P., & Singh, P. (2022). In Pursuit of the 'Pink Pound': A Systematic Literature Review. International Journal of Market Research. http://doi.org/10.1177/14707853221088732
Coombes, P. (2022). A review of business model research: what next for industrial marketing scholarship? Journal of Business and Industrial Marketing. http://doi.org/10.1108/JBIM-06-2021-0296
Coombes, P., & Nicholson, J. (2021). Exploring Dynamic Capabilities in Open Business Models: The Case of a Public-Private Sector Partnership. The International Journal of Entrepreneurship and Innovation (IJEI), 22 (2), 124-131. http://doi.org/10.1177/1465750320915858
Coombes, P., & Nicholson, J. (2021). Building an Entrepreneurial Business Model: The Case of MKM Building Supplies Ltd. International Journal of Entrepreneurship and Innovation. http://doi.org/10.1177/14657503211012383
Coombes, P., & Jones, S. (2020). Toward Auto-netnography in Consumer Studies. International Journal of Market Research. http://doi.org/10.1177/1470785320923502
Coombes, P.H., & Nicholson, J.D. (2013). Business models and their relationship with marketing: A systematic literature review. Industrial Marketing Management, 42 (5), 656-664. http://doi.org/10.1016/j.indmarman.2013.05.005
Conference papers
Coombes, P. (2024). A critique of thirty years of systematic review research in business-to-business marketing: The pursuit of rigor [abstract only]. In The 39th Annual IMP Conference, Manchester, UK, 23 August 2023 - 25 August 2023. https://easychair.org/smart-program/IMP2023/2023-08-24.html#talk:230953
Mathew, R., Coombes, P., Cock, S., Walsh, S., Johnston, A., & Walker-Smith, L. (2024). The Impact of COVID-19 on Organisational Culture in UK Higher Education Institutions: A Systematic Literature Review [Abstract only]. In Sousa, M.J., & Lekchiri, S. (Eds.) The 24th University Forum for Human Resource Development (UFHRD) Conference, Lisbon, 12 June 2024 - 14 June 2024 (pp. 138-140). https://rededoempresario.pt/evento-university-forum-for-human-resource-development-conference/
Hattersley, D., Beresford, P., & Coombes, P. (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In Academy of Marketing Conference 2023, University of Birmingham, 3 July 2023 - 6 July 2023. Academy of Marketing: https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Hattersley, D., Beresford, P., & Coombes, P. (2023). Parkrun and value co-creation: An application of service dominant logic to the study of parkrun as a value co-creation ecosystem. In Academy of Marketing Conference 2023, University of Birmingham, 3 July 2023 - 6 July 2023. Academy of Marketing: https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
Coombes, P., & Nicholson, J. (2019). Open Business Models and Practitioner Capabilities: A Regional Strategic Network Perspective. In 35th Annual IMP Conference, Paris, France, 28 August 2019 - 30 August 2019. IMP group: https://www.impgroup.org/paper_view.php?viewPaper=9930
Coombes, P., & Nicholson, J. (2016). Open business models and industrial marketing : a multiple industry-practice perspective. In 32nd Industrial Marketing and Purchasing Conference, Poznan, Poland, 30 August 2016 - 3 September 2016. http://imp2016.com/
Coombes, P., & Al-Abdin, A. (2016). The evolution and structure of internet-based consumer research : a citation analysis. In 4th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 22 June 2016 - 24 June 2016. http://www.mkt.teithe.gr/iccmi2016/
Al-Abdin, A., Coombes, P., & Nicholson, J. (2012). Arab consumers’ attitudes towards international marketing as a result of the ongoing Arab Spring: A systematic literature review. In 1st International Conference on Contemporary Marketing Issues, Thessaloniki, Greece, 13 June 2012 - 15 June 2012 (pp. 207-213).
Book chapters
Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (2024). Business Models. In Marketing Management. Pearson Education: https://www.pearson.com/en-gb/subject-catalog/p/marketing-management/P200000012196/9781292727035
Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (2024). Business Models. In Marketing Management. Pearson Education: https://www.pearson.com/en-gb/subject-catalog/p/marketing-management/P200000012196/9781292727035
Coombes, P. (2019). Business Models. In Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (Eds.) Marketing Management. 4th edition. (pp. 95). Harlow: Pearson Education: https://catalogue.pearsoned.co.uk/educator/product/Kotler-Marketing-Managementp4-European-Edition/9781292248448.page
Presentations
Coombes, P. (2010). Managing the research process: An experiential guide. Presented at: 2nd PhD Experience Conference, University of Hull, 2011
Other activities
External Responsibilities
- Editorial Board Member of The International Journal of Entrepreneurship and Innovation
- External Examiner for a BA (Hons) Business and Marketing programme
Postgraduate supervision
- Business and Industrial Marketing
- Strategic Management