Paul Luke
Course leader
Summary
I am Paul Luke - BA (Hons) Fashion Management & Communication course leader here in the Department of Art and Design.
About
I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives through innovative delivery techniques. I also work with external professional clients to contextualise key impacting issues within our discipline. These have included Adidas, H&M, Arcadia, Dior and Sony Music. My MA topic at CSM investigated the subject of dynamic delivery teaching techniques, resulting in a nationwide campaign in collaboration with mental health charity Mind.
Teaching
College of Business, Technology and Engineering
- Creative Strategies
- Trend Forecasting
- Fashion Narratives & Concepts
- Management & Art Direction
- Socio & Cultural Diversity
- Branding & Graphics
- Styling & Photography
Research
My current research projects include:
- Mental Health Awareness Through Dynamic Delivery (Paper)
- Recruitment Challenges In The Changing A&D Environment (Paper)
- New Innovation In Fashion Communication (Paper)
- Antwerp Royal Academy Of Fine Arts (Conference)
- Lambert’s Yard ‘Art V Education’ (Speaker)
- Fairchild Books UK / Visual Arts (Reviewer)
- London Men’s Fashion Week (Installation)
- BBC Radio Sheffield (Commentary)
- Live Cope Give Hope Mental Health Awareness (Campaign)
- ‘Last Poets’ London Southbank (Exhibiting)
- York St John University Strategic MA Brand Management (Validation)