About

I initially have over ten years of experiences background in sales and marketing strategy development in the fast-moving consumer goods and petrochemicals industries. Before joining Sheffield Hallam University, I was a Senior Business Analyst for the biggest energy company in South-East Asia. I was responsible for analysing business strategy and decisions for the Board of Directors. I have a doctorate in Entrepreneurship studies (PhD) from Sheffield University Management School, a master's degree in Business Administration (MBA) from Leeds University Business School, and an Associate Fellow of the Higher Education Academy.

My research is primarily concerned with the institutions of small and medium enterprises with a particular focus on internationalisation strategy and entrepreneurship. I am a lecturer in Strategic Management, Enterprise and Change at Sheffield Business School. I am a researcher in the field of entrepreneurship and business strategy and a member of the Association of MBAs (AMBA), British Academy of Management (BAM), and Institute for Small Business and Entrepreneurship (ISBE). I have a wide range of teaching experience, but my current teaching activity mainly centres on the areas of Strategic Management, Entrepreneurship, and Change.

Teaching

Department of Management

College of Business, Technology and Engineering

Subject area

Strategic Management, Enterprise, and Change

Courses taught 

BA (Honours) Enterprise and Management
BA (Honours) Business Studies
BA (Honours) Business and Management
BA (Honours) Business and Marketing

Modules taught 

Planning Your Own Business
Implementing Strategy and Change
Managing Strategy
Principles and Function of Business

Research

Current research

Research interest include SMEs internationalisation strategy, entrepreneurship in small business, institutional impact within the national and subnational level of environment, and internationalisation policy and its impact on SMEs.

Publications:
Visita, L., Almahendra, R., Tsalits, A. H., & Anindita, M. S. (2022). Do Psychic Distance, International
Experience and Risk-Taking Ability Matter for Indonesian SMEs in the Distant Market? Vision: The Journal
of Business Perspective.

Conference Papers:
• Anindita, M.S. & Couper, C.C. (2021). Informal internationalisation: Resilient strategy amidst the informal and
formal institutions in the national and sub-national level, ISBE Conference, Cardiff, 28-29th October.

• Anindita, M.S., & Farransahat, M. (2020). Building community resilience after a natural disaster: Insight from
the Jeep lava tour in Indonesia, ISIRC Conference, Sheffield, 1-3rd September.

• Mayasari, D.E. & Anindita, M.S. (2020). Taking advantage of the demographic dividend in Indonesia: The
university as an entrepreneurship ecosystem, ISIRC Conference, Sheffield, 1-3rd September.

• Anindita, M.S. (2018). Formal and Informal Institutional Affect to Small Medium Enterprises (SMEs) Internationalisation in Emerging Market Context, SUMS 2nd Annual Doctoral Conference, Sheffield, 12nd September.

• Anindita, M.S. (2018). Small Medium Enterprises (SMEs) Internationalisation Contribution to National Economy
in an Emerging Market Country, SIID 9th Annual Postgraduate Conference, Sheffield, 8-9th May.

• Anindita, M.S. (2017). Assessing Small Medium Enterprises (SMEs) Internationalisation in Emerging Market
Context. A Case Study of Indonesia, SUMS Annual Doctoral Conference, Sheffield, 12nd September.

Publications