Mark Norman
Senior Lecturer In Event Management
Summary
Mark joined Sheffield Hallam University in 2012 after a career in industry covering marketing and events. He teaches on the event and tourism degree programs and brings a wealth of experience from events and organisations such as the 2012 Olympic Torch Relay, 2014 Tour de France and more recently working on BBC events.
He is currently undertaking a PhD in Event Tourism looking at how events can be used to drive visitor numbers into small and medium-sized destinations in the United Kingdom
About
Qualifications
- 2017 to 2022: Doctor of Philosophy, Events Management, Tilburg University, Netherlands (The)
- 2016: Post Graduate Certificate Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
- 2013: MSc Leisure Event and Facilities Management, Sheffield Hallam University, United Kingdom
Consultancy
Other
- 2015: Event Safety Consultant, Hopper Experience Makers, United Kingdom
- 2014: Event Safety Consultant, Sheffield City Council, United Kingdom
Strategy
- 2016: Facilitating workshops for the creation of a strategic plan, Sheffield Business Improvement District (BID), United Kingdom
- 2013: Strategic Plan for Events, East Staffordshire Borough Council, United Kingdom
Member of professional body
Membership
- 2013: Associate Member of Institute of Occupational Safety and Health, Institution of Occupational Safety and Health (IOSH)
Other
- 2015: , Higher Education Academy (HEA)
Senior Lecturer in Event Management
Teaching expertise
- Events Management
- Tourism
Research
- Event Tourism Strategies
Industry Links
- Partnership development
Publications
Journal articles
Abson, E., Norman, M., & Schofield, P. (2023). Event leadership matters: why a shared approach might be the answer to improved working practices in events. Event Management. http://doi.org/10.3727/152599523x16950749084376
Norman, M., & Nyarko, N. (2020). Networked economic value creation in event tourism, an exploratory study of towns and smaller cities in the uk. Event Management. http://doi.org/10.3727/152599520x15894679115493
Book chapters
Norman, M. (2023). Chapter 13 Temporal Event Tourism Strategies. In Tourism A temporal analysis. Goodfellow Publishers Ltd
Presentations
Norman, M. (2017). Leveraging bottom—up event tourism strategies in small post-industrial UK towns.
Norman, M. (2015). Event Tourism strategies for competitiveness in towns and cities in the UK.
Norman, M. (2014). To what extent do Event Management educators have a responsibility to provide students with a more practical experience within an academic qualification, in order to produce competent graduates?
Other activities
HEA fellow or senior fellow
- 2015: Fellow of the HEA, Higher Education Academy (HEA), United Kingdom